Business

HCM City hosts mobile marketing seminar

Ho Chi Minh City will host a seminar on April 24 for businesses, experts, advertising companies and market research firms to get deeper understanding of the potential of mobile marketing.
Ho Chi Minh City will host a seminar on April 24 for businesses,experts, advertising companies and market research firms to get deeperunderstanding of the potential of mobile marketing.

According toorganizers Goldsun Focus Media, Vietnam had around 35.4 million internetusers as of 2012, of which 19 million used their mobile devices toaccess the net.

The rapid growth has opened up opportunities for companies to capitalise on mobile marketing.

Lastyear many famous brands did just that. Coca Cola’s mobile advertisingcampaigns, for instance, attracted 76,000 click views and 34,300 clicksfor download.

Starbucks’ mobile marketing campaign has on average 2.1 million clicks per day.

Goldsun Focus Media introduced the SoSmart mobile marketing solution last year with many applications.

SoSmart owns a mobile marketing network with more than 14 million mobile internet users.-VNA
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