Hue (VNA) – Hue, the host of the Visit Vietnam Year and Hue Festival 2025, is set to transform into a vibrant tourism destination as it sketched out special plans for the events to showcase the central city's rich cultural heritage and captivating attractions to domestic and international travellers.
A recent grand opening ceremony on the bank of Huong River marked the beginning of an extensive series of cultural, sport, tourism activities that will sweep across Vietnam, helping promote the tourism sector’s recovery as well as rapid and sustainable development.
The municipal Department of Tourism said that it will join hands with competent sides to outline initiatives for Quarter 2, including an international culinary exchange, rural tourism promotion conferences, and fam trips to explore potential rural tourism products.
Marketing efforts will extend beyond the province, with campaigns to be arranged in Hanoi and Ho Chi Minh City. The locality will engage in European market connections and international tourism forums like the Vietnam International Travel Mart in Hanoi and the Ho Chi Minh City Tourism Festival.
In Quarter 1, Hue city embarked on an intensive preparation campaign for the Visit Vietnam Year and Hue Festival 2025 by developing a promotional strategy, including the creation of an enticing introductory video, and promotion of communications work.
The city's strategy comprised a welcome programme for the first international travellers of 2025, with carefully orchestrated arrivals via air and sea routes.
The local Tourism Department has intensified its digital marketing approach, leveraging websites and social media platforms to popularise the city's unique tourism offerings./.
Hue kicks off Visit Vietnam Year 2025
With the theme “Hue - Ancient Capital, New Opportunity,” Visit Vietnam Year 2025 aims to strengthen tourism linkages between Hue and other cities and provinces nationwide, while enhancing the image, position, and brand of Vietnamese tourism in general and that of the central city in particular. The programme will feature four main seasonal activity groups representing spring, summer, autumn, and winter, encompassing over 170 national and provincial-level events.
