The Malaysian Tourism and Culture Ministry convened a meeting in Kuala Lumpur on June 18 to consider “Quick wins” strategy addressing the drop in tourist arrivals.

In the first quarter of this year, the number of foreign tourists to Malaysia dropped 8.6 percent to 6.5 million compared to last year’s same period.

The strategy includes enhancing collaboration with international airlines, undertaking tactical promotion missions with Malaysian industry activists in certain countries and stepping up promotions through digital marketing.

Visit Malaysia Year 2014 was the most challenging year for the country's tourism industry because of three air disasters (MAS MH370, MAS MH17 and AirAsia QZ8501), abductions and security issues in Sabah waters and the massive floods in several states.

Nevertheless, the tourism industry remained resilient and performed well despite the challenges.

Last year, Malaysia served 27.4 million visitors, up 6.7 percent annually and earned 72 billion ringgit (19.3 billion USD).

This year, the country plans expects to welcome 29.4 million tourists and rakes in 89 billion ringgit (23.9 billion USD).-VNA