Chinese tourists in Malaysia (Photo: Bernama) Tourism Malaysia Director-General Manoharan Pariasamy told the press that thenew approach includes deploying Chinese-proficient staff at key entry points,collaborating with airlines to offer direct flights from secondary and tertiaryChinese cities, partnering with educational institutions, and utilizing Chinesesocial media influencers.
He stressed that his agency is working with Chinesecarriers such as Loong Air, China Eastern and China Southern to ensure seamlessarrival experience for tourists.
Besides, help desks staffed withChinese-speaking officers have been established to assist tourists with digitaldocuments and entry procedures, providing a welcoming and efficient arrivalexperience.
He held that Malaysia’s large ethnic Chinese population will help Chinesetourists easily fit in and feel at home, making Malaysia more appealing.
Homestay programmes are being promoted to offer visitors an immersive culturalexperience. They are being linked to education initiatives, with the familiesof Chinese students in Malaysia invited to visit and experience the SoutheastAsian country firsthand./.
VNA
