Visitors to the Mekong Beauty Show 2018 in HCM City (Photo: VNA)

HCM City (VNA) – The Mekong Beauty Show 2018, the second of its kind, returned to Ho Chi Minh City on June 14, attracting over 200 exhibitors from countries and territories with more than 250 booths.

Firms from Russia, the Republic of Korea, Japan, Thailand, China, Vietnam and others introduced a variety of products, technologies and innovations in cosmetics production.

Over 150 buyers and distributors also visited the show to seek new partnerships and new product sources.

The Korean beauty firms were one of the highlights in the event while MEDiCARE – the first beauty retail chain in Vietnam joined the show for the first time.

Speaking at the opening ceremony, deputy head of the Ministry of Industry and Trade’s National Office in Southern Region Phan The Anh described Vietnam, Laos, Cambodia, Myanmar as promising markets of beauty and personal care products with a 30 percent growth each year.

Nguyen Van Minh, said the show afford business community and consumers a chance to update the latest organic cosmetics and treatments.

Between now and June 16, a series of activities will be held during the show, including a cosmetics manufacture conference with guest speakers from the Vietnam Essential Oils and Aromatherapy Association, Nanotech Thailand, China Oscars, a beauty technology workshop with French speakers and the second annual workshop of the Vietnam Beauty Distributors & Retailers Club.

According to the IMF, four Mekong countries will achieve a gross domestic product of 441 billion USD by 2020. In Vietnam, cosmetics export-import neared 6 billion USD last year, doubling that of 2016. The middle class with high demand for skin care will double to 33 million by 2020.-VNA