Though traditional trade, including wet markets, still dominates in the country, modern channels have gained impressive momentum, according to Nielsen’s latest Shopper Trend report.

 Since 2012 the number of convenience stores has nearly quadrupled and minimarts comprised the most store openings in the first nine months of this year, the report said.

The number of shopping trips per month to wet markets has fallen from 25.17 in 2010 to 18.86 this year. Visits to convenience stores have increased from 1.24 to 4.5. Personal care/drug stores now have a visit rate of 1.22 compared to 0.76.

According to Nielsen Retail Audit data, sales of fast-moving consumer goods at modern trade channels in urban areas enjoyed 11.3 per cent growth in the second quarter of this year compared to 1.6 per cent for traditional channels.

The shift in modern trade structure should bring a positive change for Vietnamese shoppers because they now have more options.— VNA