HCM City (VNS/VNA) - The Tinh Hoa Viet 2025 Award, an nationwide award that honours contributors to the development of Vietnamese culture, has released its music video (MV) Vietnam Tinh Hoa on Youtube, conveying the message that preserving Vietnamese cultural identity relies on the creative community joining hands.
Musician Nguyen Hai Phong, the song’s composer, said it was created from inspiration cherished for many years regarding the flow of Vietnamese identity and aimed to encourage the younger generation to preserve their roots.
The MV features the journey of a boy exploring Vietnamese cultural and artistic forms, from traditional to modern.
It showcases representatives from various Vietnamese cultural and artistic fields, categorised into five main topics: music, cinema, dance, theatre and contemporary art.
These include cheo (traditional opera), bong roi (a ritual dance and singing art form performed in southern Vietnam), mua chen - nha nhac cung dinh (Hue Royal Court Music) and hip-hop.
The organisers hope the MV will become an artistic bridge between generations, bringing traditional art into the modern flow.
The Tinh Hoa Viet 2025 award is organised by Dại Doan Ket (Great National Unity) newspaper and ZOA Media Creative Co., Ltd, in which the general public, a judging panel and journalists to vote for the best media products and artists that promote unique cultural values, encourage creativity and contribute to the development of the national arts ecosystem./.
Creative video contest launched to showcase tourism appeal
The competition serves not only as an outlet for travel enthusiasts to express their creativity but also as a means to expand the nation’s visual database for tourism promotion campaigns in the digital era.
