Hanoi (VNA) - A communications campaign titled "Not Alone – Together for Online Safety" has been launched, aiming to directly reach 12 million adolescents aged 12 to 24, and further expand to 22 million students nationwide – the future generation who are increasingly being targeted by online grooming and child abduction attempts.
On the morning of October 10 in Hanoi, the Digital Trust Alliance officially announced the campaign “Not Alone” with the message “Together for Online Safety.”
The campaign is initiated by the Digital Trust Alliance and supported by the United Nations Office on Drugs and Crime (UNODC), the United Nations Children’s Fund (UNICEF), the Ministry of Public Security, the Ministry of Education and Training, and the Ministry of Health.
With nationwide coverage, the campaign will communicate directly with millions of adolescents and students, along with teachers and parents, who are considered the first and most important protective shield for children in cyberspace.
The initiative also targets the technology and telecommunications community, including major corporations such as Viettel, VNPT, FPT, VNG and CMC, which are contributing to shaping Vietnam’s digital environment and connecting nearly 80 million Internet users. Thousands of KOLs and KOCs are also called on to participate, given their influential role among young people.
Online communications will serve as the central pillar of the campaign, aiming to raise awareness around the rising threat of “online kidnapping” and to promote child protection across society. Social media platforms such as Google, Facebook and TikTok, influencers, media agencies and press organisations will collaborate to implement modern digital content.
Its highlight is strong interactive engagement and youth-friendly communication, helping equip young people with essential digital safety skills while demonstrating that this is a national-level effort supported by state agencies, businesses and international partners.
Speaking at the launching ceremony, Major General Nguyen Xuan Minh, Director of the Department of Cybersecurity and High-Tech Crime Prevention (A05), warned of alarming risks facing children online. He said protecting children in cyberspace “is an urgent need that requires the participation of the entire society, in line with Party and State guidelines on child protection.”
Alongside online activities, the campaign will host an Online Safety Festival at Hoan Kiem Pedestrian Street, Hanoi, on October 18-19, 2025, which is expected to attract 30,000 to 40,000 participants, including youth, parents, educators, artists, businesses and international visitors.
At Dong Kinh Nghia Thuc Square, various interactive experience zones will be set up, such as a “Safe Digital World” simulation, VR/AR interactive technology areas, online safety skill workshops, community pledge minigames, and a “Not Alone” talk show and music gala featuring artists and students.
The campaign will also roll out training activities in more than 34 provinces and cities, from lower-secondary to university level, to enhance awareness and self-protection skills for students.
This key activity aims to bring the message of “Not Alone” closer to pupils, students, teachers and parents. Beyond knowledge sharing, the initiative focuses on building an open, supportive learning space where young people can express concerns, receive guidance and practise real-life digital safety skills./.
