A photobook “Kindness is Contagious” is launched on January 28, marking a successful end to a campaign of the same name to promote acts of kindness amid the COVID-19 pandemic. (Photo: Kicked off last May, the mass media and social media campaign called on childrenand young people to show their support for their community by promoting mutualunderstanding, tolerance, and inclusion, and by sharing innovative and creativesolutions to fight COVID-19.
Its goal was to amplify their voice by inviting them to share drawings,videos, and innovative and creative solutions via UNICEF and MoH’s digitalplatforms.
UNICEF Representative in Vietnam Rana Flowers said the campaign had reachedmore than 65 million social network users nationwide three months after its launch.It was supported by young Vietnamese artists, including singer Min, music bandNgot, fashionista Chau Bui, and painter Tamypu.
The participation of influencers and popular artists helped to widely spreadthe campaign’s positive messages among the community and inspire people, shesaid.
Jointly produced by UNICEF and the Nha Nam Publishing and CommunicationCompany, the photobook features the best artwork from children and young peopleparticipating in an online drawing challenge. It includes 106 of the bestdrawings selected from the more than 500 submitted from all over Vietnam duringthe open call on social media.
Every single drawing in the book is an act of kindness, an optimisticthought, or a creative solution to mitigating the impact of the pandemic onpeople.
The paintings make people feel warm inside, Flowers said, adding thatshe hopes the “Kindness is Contagious” campaign will not come to a complete endbut continue to spread kindness throughout the community./.
VNA
