TV stations face YouTube challenge

Television stations and channels are investing money and human resources to produce more shows on YouTube, with most of them targeting young Vietnamese viewers.
TV stations face YouTube challenge ảnh 1Vinh Long Television’s channel on YouTube has attracted more than 295 million viewers. (Source: VNA)

HCM City (VNA) - Television stations and channels are investing money and human resources to produce more shows on YouTube, with most of them targeting young Vietnamese viewers.

Vinh Long Television (THVL), which has four channels in addition to a channel on YouTube launched in 2014, has invested funds to produce quality reports, documentaries and entertainment programmes. 

From September 2014 to the end of this year’s first quarter, its YouTube channel attracted more than 295 million viewers, according to POPs Worldwide, a leading digital company and multi-channel network in Vietnam.

Last year, THVL won the 2015 POPS Awards for its YouTube channel, which attracted the highest number of viewers.

Its biggest competitor is Vietnam Television’s VTCTube, which launched in 2013. It offers dozens of theatre and music programmes as well as films produced by TV stations.

VTCTube now attracts more than 80 million viewers.

In HCM City, the leading cable provider, SCTV, is also working to produce a series of cultural and entertainment programmes on its YouTube channels, which is expected to launch this year.

SCTV, jointly owned by Vietnam Television and state-run Saigon Tourist Corporation, is the first domestic cable TV operator to receive approval to deploy its own telecommunications network infrastructure.

SCTV offers its own cultural programmes for children and young people on channels such as SaoTV, Yan TV, Yeah 1 TV, and Style TV.

“Viewers are willing to use YouTube anywhere and at anytime. We began producing programmes just for YouTube to meet the increasing demand of customers a few years ago and they have become popular,” said Hoang Anh, a PR representative of Yan TV.

Mai Duy Long, Deputy Director of IMC Group, which manages Today TV, said: “A show on YouTube would immediately attract several million viewers. So, YouTube is the fastest way to expand your programme to the public.”

“YouTube is changing everything,” he added.

Today, TV’s young producers and technicians are sent to Singapore and the Republic of Korea to improve their skills.

Though the local industry has developed rapidly in recent years, the task of balancing social responsibility and commercial success remains a difficult task to providers on YouTube.

The market tendency has led TV stations and channels to work with organisations and private companies to produce TV films, game shows and ads. In some cases, they have failed to provide products appropriate for the education level of young audiences.

Copyright infringement has occurred to many music and film shows on YouTube.

“This way of doing business has brought the industry down,” said a representative of SCTV.-VNA

VNA

See more

Party General Secretary To Lam offers incence at the graves of martyrs at the Vi Xuyen national martyrs’ cemetery. in Ha Giang province on February 5. (Photo: VNA)

Party chief offers incense to martyrs in Ha Giang

Party General Secretary To Lam and his entourage observed a moment of silence, offering flowers and incense to pay tribute to the fallen soldiers at the Vi Xuyen national martyrs’ cemetery in the northern province of Ha Giang on February 5.

At a job fair in HCM City (Photo: VNA)

Job market to surge in 2025, technology and sustainability leading the way

TopCV predicts that roles such as software developers, data analysts and cybersecurity engineers will dominate the labour market in the technology sector, while manufacturing and logistics industries are expected to prioritise recruitment of automation engineers, supply chain managers and quality control specialists to optimise processes and integrate new technologies.

Thu Duc city covers an area of about 21,156ha. (Photo nongnghiep.vn)

HCM city’s urban area master plan approved

Thu Duc city will be an area leading the HCM City’s economy and other metropolitan areas through knowledge-based economic activities such as training, research, high-tech production and development cooperation.

Workers give up their Tet holiday to work at Long Thanh International Airport's construction site. (Photo: VNA)

Labour gaps expected after Tet, Ministry warns

The Ministry urged labour agencies to strengthen monitoring of supply-demand trends and expand online job-matching platforms across provinces to fill the forecast labour gaps in the first quarter.

Tet gifts are handed to poor, near-poor families in Nghe An province (Photo: VNA)

Tet 2025: Communities come together to spread joy, support

According to local Departments of Labour, Invalids and Social Affairs, over 13.5 million people nationwide benefited from this outpouring of support. The total budget for this endeavour exceeded 7.943 trillion VND, up 181 billion VND from the previous year.

Vietnamese Ambassador to Thailand Pham Viet Hung speaks at the event (Photo: VNA)

CPV’s 95th anniversary celebrated in Thailand

Vietnamese Ambassador to Thailand Pham Viet Hung described the CPV founding as a turning point in Vietnam’s revolutionary path - a moment that marked the growth of the Vietnamese working class and their readiness to lead the nation toward independence and progress.

National flags hung along a road in Ea Tieu commune, Cu Kuin district, Dak Lak province (Photo: VNA)

Flag road model inspires national pride

In recent years, the National Flag Road model has been widely developed across many localities in the Central Highlands province of Dak Lak, serving as a testament to the spirit of great national unity and making a practical contribution to the movements of building new-style rural areas and civilised urban areas.