Vietnam

Vietnamese consumers are demonstrating greater purposefulness, whether seeking cooler domestic escapes like Da Lat or showing rising curiosity toward international options like India and Japan, to make the most of their limited holiday time.

The production forms part of the international music project “Good Morning Vietnam”, initiated by Nhan Dan Newspaper and IB Group to bring world-class performances to Vietnam while promoting the country’s culture and tourism through music videos.

A wide range of activities, including festivals, cultural and sporting events, promotional campaigns, market linkages, investment promotion; community-based, creative, and experiential activities, will be structured around quarterly themes to maintain momentum and broad appeal.

The main goal of Vietnam’s participation in FITUR is to highlight its growing presence among top global tourism destinations while introducing new offerings and the potential of the country as a travel destination for the Spanish-speaking community.

Stepping into the old Nha Trang craft village, visitors feel as if they are shipped back to a rural village with areca palm rows, kitchen fires, trays of traditional cakes, and red calligraphy couplets, among many other scenes, all of which stir memories of family reunions.

If Vietnam wants to improve its standing, it must adopt a long-term, in-depth and flexible promotion strategy, especially as those on tourism brand and product development are set to expire by the end of this year.

The Indian Ambassador expressed his hope to further strengthen direct engagement with Vietnamese travel companies, which he described as “ambassadors of tourism connectivity” between the two countries, to jointly explore measures for tightening tourism links.

The partnership between Sun Group and Visa focuses on developing advanced technology and payment solutions to strengthen Vietnam’s tourism - aviation - entertainment - hospitality ecosystem, while enhancing accessibility and overall experiences for international travelers.

Tiktok channels such as Sam in Vietnam, Elena in Vietnam, Chiec Tay Valentin and American Dustin Cheverier’s YouTube outlet have emerged as de facto travel guides,

VNAT Deputy Director Ha Van Sieu stressed that Vietnam is recognised as one of the top travel destinations in Southeast Asia, offering endless beauty and rich cultural heritage, where visitors can explore UNESCO World Heritage sites, relax on tropical beaches stretching over 3,000 km nationwide, and enjoy world-class hotels, resorts, and entertainment services.

The event in Boston contributes to expanding new cooperation opportunities between Vietnamese and US enterprises, experts and researchers in the tourism sector, helping bring Vietnam’s tourism image and brand closer to American audiences

Bookings by Russian tourists to Vietnam and Thailand have risen over the past week, and are expected to extend through April–May next year, according to the Russian Union of Travel Industry (RUTI).

Vietnam's tourism sector targeted 22-23 million foreign arrivals for 2025, but the Government in August raised the bar to at least 25 million.

Vietjet told passengers traveling to and from Da Nang, Phu Bai, Lien Khuong, Chu Lai, Phu Cat, Tuy Hoa, Pleiku, Buon Ma Thuot, Cam Ranh and Dong Hoi airports to monitor flight schedules and weather conditions before heading there, check the “My Flight” tab on www.vietjetair.com, its mobile app or airport counters for real-time changes.

The Vietnam National Authority of Tourism (VNAT) said its Deputy Director Nguyen Thi Hoa Mai is leading a delegation to Washington, New York and Boston to showcase the country’s attractions

Tourism is not merely a business activity; it is a socio-economic endeavour that affects communities and the environment.

Vietnam has quietly amassed five villages on the United Nations World Tourism Organisation (UN Tourism)’s “Best Tourism Villages” list

Vietnam’s foreign visitor inflows continue to accelerate, prompting destinations nationwide to prioritise new, resilient, high-value source markets.

Representatives from the Ho Chi Minh City Department of Tourism and the Da Nang Department of Culture, Sports and Tourism are supporting enterprises in showcasing Vietnam’s tourism potential at the 18th edition of the leading travel trade show in Asia-Paficic.

Each zone at the fair will feature its own mini autumn vibe, mixing product displays with live music and cultural experiences. A key attraction will be 50 booths dedicated to tourism and travel companies, where visitors can explore distinctive travel packages and compelling promotional offers.