Locally-produced products are gradually gaining a firm foothold in thedomestic confectionery market as consumers switch their preferences fromforeign to domestic items for the Tet (Lunar New Year) holiday.
Made-in-Vietnam items reportedly account for 90 percent of thedomestic confectionery market, even though foreign companies haveaccelerated their market penetration.
The rise of importedconfectionery with high quality, beautiful packaging in the domesticmarket has forced local companies to innovate, seek new technologies andimprove productivity and product quality to meet the demands of localconsumers.
In particular, Vietnamese businesses have sought tounderstand local consumer sentiment as they carry out research anddevelop new flavours to attract customers.
Currently, some ofthe well-known domestic confectionery producers are witnessing a boom indemand for their products in the run-up to the Tet holiday.
Inrecent years, the market for festival gift baskets has beenincreasingly dominated by brands such as Trang An, Kinh Do, Bibica, HaiHa and Pham Nguyen.
Nguyen Xuan Luan, deputy general directorof the Kinh Do Corporation, said that as of January 6, his company hadreached its sales target of 4,500 tonnes for the Tet festival.
These days, Kinh Do is operating at full capacity as the orders fromsupermarkets have increased in anticipation of higher demand before theNew Year festival.
Along with large-scale investments forupgrading the quality and design of its products, Kinh Do Corporationhas focused on taking advantage of its distribution channels throughoutthe country to extend the reach of its direct sales activities, as wellas distribute products to rural areas to meet consumer demand for theLunar New Year, reports online newspaper Dien dan doanh nghiep (BusinessForum).
One representative of a famous confectionery producerin Ho Chi Minh City predicted that confectionery consumption wouldincrease strongly as the Tet holiday approaches, adding that his companyhad raised production capacity by an additional 50 percent from theprevious target.
Tran Thuy Hoa, head of the technologydepartment of the Hanoi Confectionery Company, noted that this year, thetotal production of cakes and various kinds of dried and candied fruitswas expected to go up to 500 tonnes, 6-8 percent higher from the sameperiod last year.
She said the figure strongly reflected consumer trends seen earlier this year.
Nguyen Quoc Hoang, deputy general director of Bien Hoa ConfectioneryCorporation (Bibica), added that nearly 1,300 tonnes of differentvarieties of cakes, candies and candied fruits, priced at variousranges, are being offered to local consumers since late 2013.
This year, the company's production capacity rose by 10 percent.
According to several experts in the retail industry, this year, astruggling economy has led to a significant decline in the purchasingpower of consumers.
However, professional manufacturers and reputable brands are still the top choices of consumers.-VNA
Made-in-Vietnam items reportedly account for 90 percent of thedomestic confectionery market, even though foreign companies haveaccelerated their market penetration.
The rise of importedconfectionery with high quality, beautiful packaging in the domesticmarket has forced local companies to innovate, seek new technologies andimprove productivity and product quality to meet the demands of localconsumers.
In particular, Vietnamese businesses have sought tounderstand local consumer sentiment as they carry out research anddevelop new flavours to attract customers.
Currently, some ofthe well-known domestic confectionery producers are witnessing a boom indemand for their products in the run-up to the Tet holiday.
Inrecent years, the market for festival gift baskets has beenincreasingly dominated by brands such as Trang An, Kinh Do, Bibica, HaiHa and Pham Nguyen.
Nguyen Xuan Luan, deputy general directorof the Kinh Do Corporation, said that as of January 6, his company hadreached its sales target of 4,500 tonnes for the Tet festival.
These days, Kinh Do is operating at full capacity as the orders fromsupermarkets have increased in anticipation of higher demand before theNew Year festival.
Along with large-scale investments forupgrading the quality and design of its products, Kinh Do Corporationhas focused on taking advantage of its distribution channels throughoutthe country to extend the reach of its direct sales activities, as wellas distribute products to rural areas to meet consumer demand for theLunar New Year, reports online newspaper Dien dan doanh nghiep (BusinessForum).
One representative of a famous confectionery producerin Ho Chi Minh City predicted that confectionery consumption wouldincrease strongly as the Tet holiday approaches, adding that his companyhad raised production capacity by an additional 50 percent from theprevious target.
Tran Thuy Hoa, head of the technologydepartment of the Hanoi Confectionery Company, noted that this year, thetotal production of cakes and various kinds of dried and candied fruitswas expected to go up to 500 tonnes, 6-8 percent higher from the sameperiod last year.
She said the figure strongly reflected consumer trends seen earlier this year.
Nguyen Quoc Hoang, deputy general director of Bien Hoa ConfectioneryCorporation (Bibica), added that nearly 1,300 tonnes of differentvarieties of cakes, candies and candied fruits, priced at variousranges, are being offered to local consumers since late 2013.
This year, the company's production capacity rose by 10 percent.
According to several experts in the retail industry, this year, astruggling economy has led to a significant decline in the purchasingpower of consumers.
However, professional manufacturers and reputable brands are still the top choices of consumers.-VNA
