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Thanh Hoa works hard on digital transformation in tourism industry

The north-central province of Thanh Hoa has taken a series of measures to promote digital transformation and develop a smart tourism ecosystem in a bid to become one of the key tourist destinations in the country.
Thanh Hoa works hard on digital transformation in tourism industry ảnh 1A view of the Lam Kinh Special National Relic Site in Tho Xuan district. (Photo: truyenhinhthanhhoa.vn)
Thanh Hoa (VNA) – The north-central provinceof Thanh Hoa has taken a series of measures to promote digital transformation anddevelop a smart tourism ecosystem in a bid to become one of the key tourist destinations in the country.

Withjust a smartphone, visitors to Lam Kinh Special National Relic Site in Tho Xuandistrict can get the most comprehensive view of various areas and tourist spotsthrough a 360-degree virtual and augmentedreality (AR) tour.

The application of a smart travel platform and an audio guide system (Audio guide) in 30 different locations at the site has contributedto promoting its image to both domestic and international tourists.

The incorporation of audioguide app and QR code scanning on smartphones are currently innovativecommunication solutions at this historical site, making it easier for visitors toproactively explore the destination.

Thanh Hoa works hard on digital transformation in tourism industry ảnh 2By accessing http://www.thanhnhaho.vn, visitors can explore a huge heritage space with specific sites. (Photo: screenshot)
The UNESCO-recognised World Cultural Heritage Site of Ho DynastyCitadel in Vinh Loc district is seen as a prime example of technology application in tourism promotion in Thanh Hoa.

By accessing http://www.thanhnhaho.vn, visitors can explore a hugeheritage space with specific sites such as the North and South gates, walls,among others.

The Ho Citadel HeritageConservation Centre is developing a satellite-based digital mapping system to facilitate heritage management andconservation, gradually digitising artifacts displayed in the exhibition areaand transforming them into soft files stored on a digital platform.

These enable a swift response to the demand for storing and lookingfor information of its staff, as well as visitors who wish to delve deeper intothe Ho Dynasty Citadel. It also serves as an optimal tool and solution forpreserving and elevating the value of the heritage.

Accordingto director of the centre Nguyen Ba Linh, the application of modern technologiesin promoting its image has helped bring the Ho Dynasty Citadel closer tovisitors.

ThanhHoa has carried out digitisation and put the Smart Travel application intooperation at eight key tourism areas in the locality, including the Lam KinhSpecial National Relic Site, the Ho Dynasty Citadel, Am Tien NationalHistorical Relic in Trieu Son district, Song Son Temple in Bim Son township, Cua DatTemple in Thuong Xuan district, and community tourism sites like Pu Luong, Mavillage and May waterfall.

The province has successfully digitised over 100 tourism sitesand accommodation facilities.

Deputy Director of the provincial Department of Culture, Sports,and Tourism Vuong Thi Hai Yen said the application of information technology inthe tourism sector is regarded as a modern solution and approach that alignswith the current trend, providing convenience for visitors to explore tourismsites in the province.

Thanh Hoa’s tourism industry set to serve over 12 million visitorsin 2023./.
VNA
#Thanh Hoa #smart tourism ecosystem #digital transformation #key tourist destination #360-degree virtual and augmented reality (AR) tour #Ho Dynasty Citadel #Lam Kinh Special National Relic Site #Vietnamplus #Vietnam news #Vietnam News Agency Thanh Hoa
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