As the tourism sector is striving to meet the targets set in the Ho Chi Minh City Tourism Development Plan to 2030, connecting “brand heritage” is emerging as a "key" to creating distinctive tourism products.
Located at the Cloud Yard area within the Sun World Fansipan Legend complex, the store offers a one-of-a-kind experience.
The festival featured nearly 100 booths designed as a journey through diverse themed spaces. The space of memory highlights heritage sites, the Old Quarter, architecture, traditional craft villages and Hanoi’s cultural life through destination models, photography exhibitions and fine art displays. The connection space provides a platform for travel businesses to introduce new tours, promotional programmes and attractive discount vouchers.
The trend of nature exploration tourism, particularly hiking in mountainous areas, is gaining momentum across Asia, especially among young people. In Vietnam, more young travellers are choosing short weekend trips to explore forests, mountains and local ecosystems.
CPG Consultants, a subsidiary of CPG Corporation, an internationally renowned multidisciplinary consultancy group headquartered in Singapore, is the design firm for Phu Quoc International Airport. The project is led by Mr. Steven Thor, Executive Vice President (Global Atelier Collective) at CPG Consultants. He has more than 30 years of experience in international design and has worked on multiple award-winning developments, including large-scale infrastructure projects across several countries.
The agreement is expected to significantly strengthen trade and investment links between Vietnam and Switzerland, as well as between Vietnam and EFTA members, while enhancing regional supply chains and promoting sustainable growth.
The PM stressed that the goal is to transform these special economic zones into key growth engines for their respective localities, regions and the entire country.
Analysts say political stability and clearer reform orientations are laying the foundation for the country’s next growth phase while reinforcing investor confidence amid global uncertainty.
Phu Quoc’s architectural allure doesn't merely stop at honoring the past; it actively creates "contemporary heritage" that cements the Pearl Island's name on the map. A shining example is the Kiss Bridge, envisioned by architect Marco Casamonti—a profound piece of humanistic art where mankind and Phu Quoc’s natural beauty become one.
Hanoi aims to welcome more than 35.8 million visitors, including 8.6 million international arrivals, while continuing to improve service quality, develop new products, accelerate digital transformation and smart tourism, and promote green, sustainable development.
Despite recording a third consecutive month with international arrivals surpassing 2 million, Vietnam’s tourism industry is facing fresh challenges in 2026 as Middle East tensions and rising fuel prices push up airfares and operating costs.
Japan, Vietnam and Thailand were among the most searched destinations by French travellers, alongside well-established European favourites such as Italy and Spain.
Globally, helicopter tourism has become a popular offering in many major destinations. By introducing this experience, Ho Chi Minh City aims to expand its portfolio of high-end tourism products and further enhance its destination image.
The festival will feature nearly 100 booths designed as a multi-experience journey showcasing Hanoi’s culture, technology and sustainable tourism potential.
Ho Chi Minh City is shifting its focus from traditional sightseeing tours to a more distinctive experience-based tourism ecosystem that strengthens regional connectivity and leaves a strong destination impression.
The presence of diverse international architectural styles across Phu Quoc, rather than a single traditional architectural system, is not accidental but rooted in the island’s unique development context. Unlike cities with centuries of urban heritage such as Hoi An or Hue, Phu Quoc is a tourism destination that has grown rapidly over just the past few decades, without a clearly layered architectural legacy to inherit.
On March 6, 2026, the prestigious travel magazine DestinAsian officially announced its list of the top 10 islands in Asia for 2026 as part of its Readers' Choice Awards. Not only was it the sole representative from Vietnam, but Phu Quoc also made a remarkable impression by climbing to the runner-up position, continuing an impressive three-year upward trend.
In February alone, the country welcomed more than 2.2 million foreign visitors, marking the third consecutive month that the number of international arrivals exceeded the two-million mark, following 2.45 million in January 2026 and 2.02 million in December 2025.
Themed “Hoa Ban – Khat vong Dien Bien,” the festival was a highlight of the Dien Bien Culture and Tourism Week running from March 6 – 12. The annual event celebrated the beauty of the iconic Ban flower and promoted the culture, history and tourism potential of the Northwestern region.
Phu Quoc special zone is increasingly affirming its strong appeal to international visitors with impressive growth, positioning the “pearl island” as a standout destination in Southeast Asia and a direct competitor to renowned resort islands such as Bali in Indonesia and Phuket in Thailand.
Among the featured systems is the Hon Thom Cable Car, located on Phu Quoc. The cable line holds the Guinness World Records title as the world’s longest sea-crossing cable car, stretching nearly 8 km.
Hanoi’s appearance within the global media ecosystem of Condé Nast Traveler is expected to provide a significant boost to the city’s tourism appeal. Beyond enhancing its credibility as a travel destination, the recognition could also help attract high-end tourism services and encourage higher spending by international visitors.
Introducing the Visit Vietnam Year - Gia Lai 2026, Lich said the programme will feature 244 events, including 18 organised by the Ministry of Culture, Sports and Tourism, 109 hosted by Gia Lai, and 117 response activities in 22 provinces and cities.
The Middle East has in recent years emerged as an attractive outbound destination for Vietnamese travellers, but rising military tensions have forced many Vietnamese tour operators to suspend departures and implement flexible contingency plans.
With their understanding of both local traditions and international contexts, OVs are proving to be an effective “soft bridge” in promoting the city globally, contributing to rising international arrivals and reinforcing Ho Chi Minh City’s position as a creative, globally integrated and culturally rich urban tourism destination
Vietnamese citizens have been advised not to travel to Iran, Israel, and other countries in the Middle East at present due to ongoing conflicts and complicated security developments, according to an official dispatch sent by the department to the above-mentioned units on March 3.
Vietnam’s exhibition area stands out with spacious and visually striking booths featuring businesses' most outstanding products as well as Vietnam's cultural icons such as cyclo models and traditional ao dai attire while a Vietnamese cuisine counter has drawn long queues of visitors.
In 2025, international arrivals to Phu Quoc surged by nearly 60%, marking a new breakthrough cycle. As 2026 begins, during the Lunar New Year alone, the island welcomed nearly 366,000 visitors (a 30% increase year-on-year), with international guests accounting for nearly 93,000 (up 24.3%).
