Based on searches made between September and November for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period last year.
Visit Vietnam is not merely a data platform but a fundamental shift in development thinking, reflecting how Vietnam is preparing for a tourism future driven by data, digital technology, and artificial intelligence (AI).
By 2025, Phu Quoc had emerged as one of the fastest-growing tourism destinations in the country, playing a pioneering role and serving as a key driver for international visitor growth
The achievement of 20 million international visitors in 2025 represents far more than a headline figure. It signals that Vietnam’s tourism ecosystem has reached a level of maturity where infrastructure, destination capacity, product diversity, and service quality are capable of supporting large-scale visitor flows, longer stays, and higher spending.
The partnership between Sun Group and Visa focuses on developing advanced technology and payment solutions to strengthen Vietnam’s tourism - aviation - entertainment - hospitality ecosystem, while enhancing accessibility and overall experiences for international travelers.
Green consumption is no longer a niche trend but a strong movement encouraging businesses to transform production practices and rethink their market approaches.
Germany’s decision is widely seen as a clear affirmation of growing confidence in Vietnam’s investment climate, governance capacity and long-term development orientation.
The move places stronger demands on Vietnamese exporters to ensure product quality and strict compliance if they wish to maintain stable market access.
The park golf project in Lam Dong province represents a new, distinctive tourism product that aligns with current sports tourism development trends. It is expected to help diversify tourism and sports offerings at NovaWorld Phan Thiet and enhance the destination’s attractiveness to domestic and international visitors.
A local official attributed the success of the Visit Vietnam Year – Hue 2025 to not only efforts by local authorities, but also the strong support from businesses, artists, craftsmen, international partners, and especially the hospitality and cultural elegance of Hue’s people – a key factor in building Hue’s tourism brand.
The central province of Dak Lak has gradually tapped into its tourism potential by building on the distinctive traditional culture of ethnic minority communities.
Vietnam has once again been honoured as the World’s Leading Heritage Destination in 2025 by the World Travel Awards (WTA), marking its sixth recognition after the wins in 2019, 2020, 2022, 2023, and 2024 and reaffirming its foothold in the global tourism industry.
Regional tourism connectivity has been identified as a core driver to expand development space, enhance visitor experiences and improve the capital’s competitiveness as a destination.
Mui Ne, Da Lat: top destinations for New Year adventures
As soon as the Pantone Color Institute unveiled “Cloud Dancer” as the Color of the Year 2026, travel lovers quickly made the connection to Kem Beach – the iconic beach in Phu Quoc famed for its rare, velvety-white sand, soft and distinctive in texture.
As Ho Chi Minh City’s tourism sector continues to sustain growth momentum, it is shifting strongly from post-merger recovery to development acceleration, with a focus on restructuring destination spaces to offer diverse tourism models and attract more domestic and international visitors.
Visit Vietnam Year – Hue 2025 has left a series of strong imprints, reflecting a marked transformation in Hue’s tourism in terms of scale, quality and brand positioning. More than a programme of events, it has become a powerful driver, helping position Hue as a competitive cultural and heritage tourism centre in the region.
With an estimated growth rate of 21% this year, Vietnam's tourism industry is now regarded by the United Nations World Tourism Organisation as one of the fastest-growing in the world.
The festival is a major tourism promotion initiative designed to honour, preserve and promote the values of traditional craft villages and trade streets, while highlighting the capital’s destinations and distinctive culinary heritage.
The influx of international visitors in 2025 offers a rare window of opportunity for Vietnam’s tourism sector. The pressing task now is to enhance service quality and diversify products so that visitors stay longer and generate higher economic value.
To preserve the village’s pristine beauty while ensuring a safe tourism environment, authorities in Lung Cu commune of Tuyen Quang province have implemented a synchronised series of measures.
Over the past three years, Hue tourism authorities have strengthened communication and advocacy for plastic waste reduction through 10 training sessions with 690 participants, “Coffee Talk” events, professional Zalo groups, and direct engagement with businesses. As a result, 102 enterprises and business households have signed commitments to reduce plastics, and 12 hotels have pioneered plastic-reduction practices.
Once a quiet fishing village, Mui Ne has transformed into one of Vietnam’s premier beach destinations while still retaining its rustic charm.
These events are expected to draw between 10,000 and 50,000 visitors, contributing to the northern province’s goal of developing identity-rich culture linked with heritage and night-time economic activities.
Phu Quoc International Airport welcomed over 180 Indian travellers on a new direct flight from New Delhi on December 10, marking the start of a month-long flight series that will link the two destinations and bring a fresh wave of visitors to Vietnam’s pristine island.
Following its goal of building a friendly destination, the Ho Chi Minh City Department of Tourism is rolling out a range of local stimulus programmes, with a focus on bringing the city’s signature attractions closer to domestic and international visitors through digital platforms.
Developing waterway tourism is a new and potential direction for diversifying tourism products and enriching tourist experiences.
Central and local authorities are investing in dozens of infrastructure, urban, and tourism projects to boost development ahead of the event and elevate the island's stature on the global tourism map.
