Vietnam will host the 28 th Asian Advertising Congress (AdAsia), scheduled on Nov. 5-9, 2013, according to the Vietnam Advertising Association (VAA).

AdAsia 2013, which will take place at the Vietnam National Convention Centre and Bao Son Paradise Park , is expected to attract 3,000-5,000 delegates from member countries and territories of the Asian Federation of Advertising Associations (AFAA), advertising and communications companies, and foreign businesses.

VAA said it hopes the event will help promote Vietnam ’s image to international friends while boosting trade exchange and investment in the country. This is also a good opportunity for Vietnamese companies to learn more about communications and advertisement activities in Asia and around the world.

During the event, the host country will convey the message “Peace, Friendliness, and Cooperation for Mutual Development” to international friends from the region and beyond.

The event will also select the most outstanding advertising and communications businesses and products in Asia .

To promote the event, the organizing board will co-ordinate with VTV4 channel of the Vietnam Television to produce a game show on the culture of Vietnam and 16 AFAA members, to be aired weekly from June 2012 to November 2013.

AFAA was founded in 1978 with 6 member countries and territories, including Vietnam . It will admit China in the time to come./.