A gala night to promote Vietnam’s tourism was held in Kuala Lumpur,Malaysia, on Dec. 20 as part of Vietnam’s campaign to develop thisnon-smoke industry in 2011.
The tourism promotion programme aims to introduce Vietnam’s land and people, culture and its incentives for tourists.
Thegala night, co-held by the Vietnam Tourism Administration (VTA), theVietnamese Embassy in Malaysia and Malaysia’s Tourism Administration,was attended by officials as well as representatives from tourist agentsand the media of the two countries.
Pham Quang Hung, Head of theVTA’s International Cooperation Department, said Malaysia is Vietnam’stop market among ASEAN. Next year, the tourism industry will focus onMalaysia and Indonesia as these two regional markets are close toVietnam both in terms of geographical location and culture.
In2010, Vietnam expects to welcome some 5 million foreign visitors. Thecountry set a higher target for 2011, prioritising near markets whileexploring distant others.
However, according to Hung, touristservices should be improved and tourist guides should be trainedprofessionally in order to draw foreign visitors to return.
Thetourism promotion programme provided Vietnamese tourist businesses anopportunity to directly meet and work with Malaysian tourist companiesand agents to exchange information and discuss contracts./.
The tourism promotion programme aims to introduce Vietnam’s land and people, culture and its incentives for tourists.
Thegala night, co-held by the Vietnam Tourism Administration (VTA), theVietnamese Embassy in Malaysia and Malaysia’s Tourism Administration,was attended by officials as well as representatives from tourist agentsand the media of the two countries.
Pham Quang Hung, Head of theVTA’s International Cooperation Department, said Malaysia is Vietnam’stop market among ASEAN. Next year, the tourism industry will focus onMalaysia and Indonesia as these two regional markets are close toVietnam both in terms of geographical location and culture.
In2010, Vietnam expects to welcome some 5 million foreign visitors. Thecountry set a higher target for 2011, prioritising near markets whileexploring distant others.
However, according to Hung, touristservices should be improved and tourist guides should be trainedprofessionally in order to draw foreign visitors to return.
Thetourism promotion programme provided Vietnamese tourist businesses anopportunity to directly meet and work with Malaysian tourist companiesand agents to exchange information and discuss contracts./.
