Joining the event, Vietnamese enterprises expect to expand their exports to the EU – a major market of Vietnamese handicraft products that accounts for about 30% of the total.
In the handicraft industry, Vietnam has strengths in bamboo and rattan products. Of the 56 businesses attending Ambiente 2024, nearly 30 involve in the sector.
This year, Vietnamese businesses brought to Ambiente many new products, such as decorative flower baskets and storage boxes made of areca sheaths, and a number of crystal and ceramic products.
According to Quang Vinh Ceramics Company, a familiar name at Ambiente, Vietnamese ceramics are highly individual, but still able to integrate with world design trends.
Ambiente Frankfurt 2024, covering over 360,000 square meters, attracts nearly 5,000 exhibitors from 170 countries. It features the latest trends and most innovative consumer products of kitchenware, furniture, gifts, and office items./.
