Up to 80 percent of commodities displayed at Hanoi ’s supermarkets andtrade centres are made in Vietnam, according to local authorities.
In response to a campaign called “Vietnameseprioritise using Vietnamese goods”, businesses in the city have investedin purchasing modern machine, renovating technology and management inorder to reduce costs and improve product quality.
However, many enterprises have not paid attention to advertising theirproducts to consumers and protecting commodity brands.
This year, the city will intensify advertising campaigns to make its products more familiar to consumers.
Launched in 2009, the campaign has received warm response from businesses across the nation.
A report released by the campaign’s steering committee showed thatbusinesses’ participation has positively influenced the entire societyand contributed to national socio-economic growth.-VNA