HCM City workshop seeks to promote sales

Illustrative Image (Source: VNA)

HCM City (VNA) – Measures and strategies to increase the sales abroad and in the domestic market were the focus of a seminar held by the Business Studies and Assistance (BSA) centre and the Business Association of High Quality Vietnamese Products in Ho Chi Minh City on July 29.

According to Tran Thai Ha, a representative from the market research firm Nielsen Vietnam , the Vietnam's Consumer Confidence Index (CCI) raised again in late 2015, standing at 108-109 points, while the retail growth was slowed down, reaching between 8-9 percent.

Additionally, the fast - moving consumer goods (FMCG) in big cities recorded slight growth, up about 3 percent in the first half of 2015 and 5 percent in the same period of 2016.

Participants heard that producers are meeting with many challenges in selling their products in the remaining months of this year.

CEO and General Director of the Bich Chi Food JSC Pham Thanh Binh said enterprises should pay attention to region-based goods distribution, especially in the New Year festival, because people in each region have different shopping habits in the occasion.

Producers were recommended to take more promotional campaigns and after-sales services in order to attract retailers and consumers.-VNA