LynkiD – Vietnam’s technology representative for loyalty solutions at P4G Summit

With a mission to 'green' the consumer ecosystem through technology, LynkiD played a vital role in building a circular economy model and advancing sustainable consumer behaviour.

LynkiD representatives introduced technology solutions to Japanese delegates attending the P4G Summit. (Photo: courtesy of the firm)
LynkiD representatives introduced technology solutions to Japanese delegates attending the P4G Summit. (Photo: courtesy of the firm)

Hanoi (VNS/VNA) - LynkiD, an all-in-one customer loyalty platform, was proud to represent Vietnamese tech enterprises at the P4G Summit 2025 – a global event focused on green growth and climate finance.

The forum took place from April 15 to 17 at the National Convention Centre in Hanoi.

Representing Vietnam in the global green start-up ecosystem

The P4G Summit 2025 brought together senior government leaders, global businesses, NGOs and international investors to foster dialogue, collaboration and action for a sustainable future. LynkiD’s participation marked a significant milestone, showcasing a 'Make in Vietnam' green tech solution and promoting sustainable consumption initiatives through digitalised loyalty platforms.

With a mission to 'green' the consumer ecosystem through technology, LynkiD played a vital role in building a circular economy model and advancing sustainable consumer behaviour.

CEO of the company, Uyen Tran, said: “Our mission goes beyond helping businesses improve customer retention. We also aim to reduce environmental impact by replacing paper-based materials with e-vouchers and automated reporting and digital customer experiences.”

LynkiD – paperless technology for a greener future

At the summit, LynkiD promoted its message of sustainable customer engagement through a multi-touchpoint digital loyalty platform, where all interactions – from earning points and redeeming gifts to receiving offers – were conducted entirely online. This innovation significantly reduced the use of paper, plastic cards and other traditional materials, contributing to waste reduction and environmental preservation.

Driven by a green and digital vision, LynkiD continued building a closed-loop, eco-friendly consumer ecosystem, where users were encouraged to keep engaging within a network of sustainable rewards and benefits. This not only set a new standard in customer experience digitalisation, but also aligned with the UN Sustainable Development Goals (SDGs).

Ready to connect, share and collaborate for green growth

In today’s digital and globalised world, the sharing economy model has become increasingly popular, especially in the service and retail sectors. This model enabled businesses and organisations to share resources, connect utilities and deliver added value to customers, partners and stakeholders.

At the event, LynkiD shared insights from a Vietnamese tech enterprise working to build a sustainable ecosystem – sharing resources, connecting with global startup communities, investors and mission-aligned organisations. The forum also presented a key opportunity for LynkiD to showcase its technology-enabled sharing economy model – a solution that not only helps businesses optimise costs and retain customers but also created long-term value for the community./.

VNA

See more

Sun Group signs a MoU with Emirates, April 30, 2025. (Photo: Sun Group)

Emirates, Sun Group partner to promote tourism in Vietnam

The MoU was signed during the Arabian Travel Market (ATM) in Dubai by Orhan Abbas, Emirates’ Senior Vice President of Commercial Operations for the Far East, and Nguyen Vu Quynh Anh, Deputy CEO of Sun Group cum CEO of Sun Entertainment & Hospitality Group.

The groundbreaking ceremony for the second phase of construction on Vietnam’s first locally owned semiconductor chip factory. Photo courtesy of CT Semiconductor (Photo: VNA)

Construction of first locally-owned semiconductor factory begins

The groundbreaking ceremony, held in Binh Duong province, was attended by Deputy Prime Minister Nguyen Chi Dung, Deputy Minister of Science and Technology Pham Duc Long and leaders from universities, research institutions and international partners.

On April 15, Ho Chi Minh (HCM) City organises a ceremony to honour 50 outstanding businesses with leading brands and products of the city in celebration of the 50th anniversary of Southern Liberation and National Reunification (April 30, 1975-2025). (Photo: VNA)

HCM City’s leading enterprises embrace innovation in new era

Currently, HCM City's businesses contribute over 50% of the city’s GRDP, 67% of total investment, and 25% of national import-export turnover. Many of these enterprises have built strong domestic reputations and are increasingly succeeding in international markets.

Vinh Loc 2 industrial park in Ben Luc district, Long An province, which borders HCM City's Binh Chanh (Photo: VNA)

Production restructuring fuels demand in industrial real estate

With a solid foundation, increasing investor confidence, and strategic government support for sustainable and high-tech development, Vietnam’s industrial real estate market is well-positioned to become a regional leader in the era of sustainable prosperity.

Illustrative image (Photo: thoibaonganhang.vn)

Vietnamese gov’t approves two-year trial of P2P lending

Under the pilot, only P2P lending companies licensed by the State Bank of Vietnam (SBV) will be allowed to operate. Foreign banks are excluded from participation. While credit institutions and fintech firms may join the trial, participation does not guarantee future compliance with business or investment regulations once formal laws are enacted.

Processing dragon fruit for exports (Photo: VNA)

Overseas Vietnamese help Vietnamese products go global

In 2016, approximately 4.5 million Vietnamese were residing in 109 countries and territories. Today, the figures have risen to over 6 million and more than 130, respectively. Once focused on small-scale trade, many OV entrepreneurs now own major retail centres and operate extensive wholesale networks, boosting the availability of Vietnamese products abroad.

Illustrative image (Photo: VNA)

PM orders fast-track construction of Lao Cai - Hanoi - Hai Phong railway

The Minister of Construction was asked to work closely with local authorities to hasten land clearance, compensation, resettlement, site surveys, and the drafting of a feasibility study, which must be completed by June 2025, setting the stage for the project's groundbreaking on December 19, 2025.

LNG import operations at Thi Vai terminal. (Photo: VNA)

Vietnam cuts LNG import tariff to boost clean energy transition

The Vietnamese Government has reduced the preferential import tariff on liquefied natural gas (LNG) from 5% to 2% under Decree No. 73/2025/ND-CP, issued on March 31. The move marks a key step in accelerating the country’s shift from fossil fuels to cleaner energy.

Prime Minister Pham Minh Chinh chairs the meeting (VNA)

PM urges proactive engagement with US on trade talks

Trade negotiations with the US must be calm, consistent, and flexible, aiming to protect national sovereignty, security, and interests, while upholding international commitments and pursuing “balanced interests, shared risks," said Prime Minister Pham Minh Chinh.

Fisshing vessels in Quang Binh province (Photo: VNA)

Vietnam races against time to have EC’s "yellow card" lifted before Sept. 15

The Ministry of Agriculture and Environment particularly focused on resolving all EC concerns before September 15, the deadline for submitting a progress report to the commission, as well as ensuring thorough preparations for the fifth inspection so as to secure the removal of the “yellow card” warning.