Travel

Mekong Delta's tourism promoted in China

China is one of the important international tourism markets for Vietnam, particularly for the Mekong Delta. In 2024, Vietnam attracted more than 3.7 million Chinese tourists, accounting for 21.26% of the total number of international visitors in Vietnam.

Representatives from agencies and businesses attend the conference in Beijing. (Photo: VNA)
Representatives from agencies and businesses attend the conference in Beijing. (Photo: VNA)

Beijing (VNA) – The Mekong Delta Tourism Association held a conference to promote the regional tourism in Beijing, China, on March 17.

The event saw the participation of representatives from Mekong Delta localities, the Vietnamese Embassy in China, Vietnamese and Chinese tourism businesses.

Speaking at the conference, Chairman of the Mekong Delta Tourism Association Tran Viet Phuong said that the region with a total area of over 40,000 sq.km and a population of over 17.6 million people, is home to various ethnic groups, including Kinh, Hoa, Khmer, and Cham.

Given its geographical and cultural characteristics, the Mekong Delta region mainly focuses on experiential river life tourism, ecological tourism, cultural heritage exploration, and beach and island resort tourism.

According to Phuong, China is one of the important international tourism markets for Vietnam, particularly for the Mekong Delta. In 2024, Vietnam attracted more than 3.7 million Chinese tourists, accounting for 21.26% of the total number of international visitors in Vietnam.

Under its marketing strategy, the Mekong Delta identifies China as one of the top priority markets for promotional activities.

A representative of Beijing Cosmos Travel International Co., Ltd. (BCTI) emphasised that the conference was a valuable opportunity for both sides to discuss and explore the potential for bilateral tourism cooperation between Vietnam and China.

He noted that Vietnam has always been a favourite destination of Chinese tourists, not only due to its beautiful natural landscapes but also its cultural, culinary, and historical closeness. The Mekong Delta, in particular, is a region that is rich in identity, offering unique river experiences.

trung-quoc-170325.jpg
Tourism businesses of Vietnam and China sign several Memoranda of Understanding on tourism development cooperation. (Photo: VNA)

Chinese tourists especially love experiencing local culture such as floating markets, fruit gardens, eco-tourism areas and traditional festivals as well as participating in activities to learn about local communities, he said.

At the conference, tourism businesses of Vietnam and China signed several Memoranda of Understanding on tourism development cooperation./.

VNA
#Mekong Delta #China #tourism #cooperation #river #beach #resorts #experiences
Follow VietnamPlus

Vietnam - New era

Post-pandemic recovery

Related News

See more

Tourists at the Hue Imperial Citadel (Photo: VNA)

Tourist arrivals in Hue surge, further growth expected

During the period, the city has welcomed more than 1.9 million visitors, up 31.3% year-on-year. Of the total, international arrivals exceeded 843,000, rising 26.7%, while domestic visitors reached over 1.05 million, up 35.2% compared with the same period last year.

Deputy Director of Da Nang’s Department of Culture, Sports and Tourism Nguyen Thi Hoai An speaks at the event. (Photo: VNA)

Da Nang launches 2026 tourism stimulus, MICE promotion programmes

The city targets welcoming around 19.1 million visitors in 2026, including 8.7 million international arrivals. It expects that synchronised stimulus and promotion efforts will enhance visitor experience, add value, and foster sustainable tourism development

Vietnam saw a 22% rise in tourist numbers last year – and is showing no signs of wanting the growth to slow (Photo: telegraph.co.uk)

Vietnam praised as a welcoming destination for global travellers

From the otherworldly Ha Long Bay with its sprinkling of column-like islands, to the delicious cacophony of Ho Chi Minh City’s food markets, Vietnam is too often overlooked in favour of its larger neighbour Thailand, despite offering more competitive prices.

Foreign tourists excited by Ha Giang travel experiences. (Photo: VNA)

Ha Giang, Hoi An gain global spotlight in Time Out’s 2026 rankings

If Ha Giang represents the beauty of space, Hoi An embodies the beauty of time. Ha Giang evokes both geological grandeur and human stories while the ancient town stands out not only for its distinctive visual charm but also for its vibrant living environment and its rare ability to preserve a natural connection between heritage and contemporary life.

Dien Tho Palace (within the Complex of Hue Monuments) serves as the residence of the Empress Dowagers and Grand Empress Dowagers during this period. It is one of the distinctive architectural structures that has remained almost intact to the present day. (Photo: VNA)

Hue awakens heritage through community strength

The city is now shifting its development strategy to focus on the community, empowering local residents to become true guardians of heritage by preserving, creating, and directly enjoying the benefits of their cultural legacy.

Korean tourists on Ho Chi Minh City's book street (Photo: VNA)

Vietnamese destinations attracting Korean visitors amid “micro-trip” trend

Last year, Vietnam welcomed more than 4.3 million Korean visitors out of a total of nearly 29.6 million Koreans traveling abroad. This volume significantly outpaces Korean arrivals to neighbouring competitors like Thailand, Singapore, and the Philippines, cementing Vietnam’s status as a premier regional hub for East Asian tourism.

Ha Long Bay, located in northeast Vietnam, is beloved for its blue waters and spread of limestone islands - all occupied by tropical trees and wildlife. (Photo: VNA)

Vietnam named among world’s 28 most beautiful countries

In its latest list, the US-based magazine noted that while cities like Hanoi and Ho Chi Minh City attract millions of visitors each year, Vietnam’s true allure lies in its diverse natural landscapes and immersive travel experiences. The country, it said, is “a haven for outdoor enthusiasts” and anyone drawn to scenic beauty.

The enduring appeal of Hoi An's heritage lies not in static structures, but in its vibrant presence in everyday life. (Photo: VNA)

Hoi An, Da Nang Int’l Airport named among world’s best

Hoi An has been named among “The 51 most beautiful places in the world” by British magazine Time Out, while Da Nang International Airport has, for the third consecutive year, secured a place in the world’s Top 100 airports by Skytrax.

French tourists learn about Vietnamese tourism at the 49th World Travel Fair held in Paris (Photo: VNA)

Vietnam refines tourism promotion strategy to elevate national brand

At the fair, Vietnam’s pavilion drew strong interest from travel businesses, experts, and European visitors. According to organisers, Vietnam, along with Japan and Thailand, was among the Asian countries most searched for by French tourists, reflecting growing European attention to Southeast Asia and Vietnam.

International tourists visit the historical sites of the Dinh and Le Kings' temples in the ancient capital of Hoa Lu, Ninh Binh province (Photo: VNA)

Vietnam sees surge in foreign tourist arrivals, driven by safe destination image

Tourism experts attributed the strong growth to a combination of factors, including more open visa policies, diversified tourism products, and intensified promotion activities. Vietnam’s growing reputation as a safe and friendly destination has also played a significant role in attracting international travellers.

Through the lens of Travel + Leisure, Phu Quoc emerges as an open-air showcase of global architecture

US magazine calls Phu Quoc “a global showcase for architecture”

In a fresh perspective on the island, Travel + Leisure moves beyond beaches and resorts to spotlight Phu Quoc’s evolving identity. The magazine highlights how internationally inspired architectural works are increasingly shaping the destination, forming a new tourism character.

Unlocking tourism potential of Hoi An’s southern coastline

Unlocking tourism potential of Hoi An’s southern coastline

The central city of Da Nang possesses nearly 200km of coastline – the longest in Vietnam, with scenic landscapes and favourable natural conditions for tourism and service development. However, only about half of this coastline has been utilised for tourism activities, mainly concentrated in central Da Nang and Hoi An Ancient Town. Large stretches of coastline south of Hoi An remain largely untouched, holding significant potential for future development.