The expansion is expected to boost the province's market value, stimulate economicgrowth, and highlight local gastronomy to both national and internationalaudiences.
Chon Buri is the latest addition to the Guide,joining other renowned destinations such as Bangkok, Phuket, Chiang Mai, andmore.
International Director of the MICHELIN GuidesGwendal Poullennec expressed enthusiasm for exploring Chon Buri's gastronomicscene, noting the province's array of attractions, from beautiful beaches tolocal delicacies and unique dining experiences.
The MICHELIN Guide's focus on Chon Buri aligns with TAT's efforts to promoteThailand as a top gastro-tourism destination, supporting the government'sstrategy to leverage the country's soft power through food, fashion, film,fight, and festival.
TAT said the inclusion of Chon Buri is anticipatedto support Thailand's tourism industry, showcasing its dynamic food scene tofood enthusiasts worldwide while establishing the country as a global leader intourism and gastronomy./.