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Peugeot halts sales in Indonesia

PT Astra International, the largest distributor of Peugeot vehicles in Indonesia, has announced the cessation of Peugeot vehicle sales, ending the French brand’s 52-year presence in the Southeast Asian country.

Astra International, the largest distributor of Peugeot vehicles in Indonesia, has announced discontinuing Peugeot vehicle sales in the country after 52 years. (Photo: Peugeot)
Astra International, the largest distributor of Peugeot vehicles in Indonesia, has announced discontinuing Peugeot vehicle sales in the country after 52 years. (Photo: Peugeot)

Jakarta (VNA) – PT Astra International, the largest distributor of Peugeot vehicles in Indonesia, has announced the cessation of Peugeot vehicle sales, ending the French brand’s 52-year presence in the Southeast Asian country.

The head of Astra's Peugeot sales, Rokky Irvayandi, said on May 8 that the decision to discontinue the brand's sales was made by the parent company.

Peugeot sales had plunged 68% to 23 units in the first quarter of 2024 after a 56% drop to 199 units in 2023. The 2008, 3008 and 5008 models were imported from Malaysia after local assembly was halted several years ago.

Peugeot followed a number of western brands to exit Indonesia in the last decade, including Ford, GM Chevrolet and Renault, all of which have struggled to make a significant impact in this Japanese-dominated market.

Volkswagen and Audi are still present with negligible sales while only BMW and Mercedes-Benz have succeeded due to their strong presence in the luxury segment./.

VNA
#Indonesia #Peugeot #sales #parent company #brands Indonesia
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