Jakarta (VNA) – PT Astra International, the largest distributor of Peugeot vehicles in Indonesia, has announced the cessation of Peugeot vehicle sales, ending the French brand’s 52-year presence in the Southeast Asian country.
The head of Astra's Peugeot sales, Rokky Irvayandi, said on May 8 that the decision to discontinue the brand's sales was made by the parent company.
Peugeot sales had plunged 68% to 23 units in the first quarter of 2024 after a 56% drop to 199 units in 2023. The 2008, 3008 and 5008 models were imported from Malaysia after local assembly was halted several years ago.
Peugeot followed a number of western brands to exit Indonesia in the last decade, including Ford, GM Chevrolet and Renault, all of which have struggled to make a significant impact in this Japanese-dominated market.
Volkswagen and Audi are still present with negligible sales while only BMW and Mercedes-Benz have succeeded due to their strong presence in the luxury segment./.
