Under the programme, local travel agents are provided with training courses and models of safe tours. Tour operators, meanwhile, are instructed with measures to ensure safety for both their staff and tourists.

The province has asked travel agencies to lower tour price with quality kept unchanged. This is also a measure to lure more visitors to Phu Tho, especially from Hanoi and surrounding areas.

The Hung Kings are commemorated each year on the 10th day of the third lunar month as an occasion for the nation to express gratitude to the ancestors.

The worshipping rituals of the Hung Kings was recognised as a UNESCO Intangible Cultural Heritage of Humanity in 2012./.