With a 190 km coastline and abundant natural resources, Phu Yen province is well-known for its fishery products, including fish sauce. To make traditional fish sauce thrive, Phu Yen has set its eyes on getting its version a brand name

Ganh Do village is well-known for making the best fish sauce in Phu Yen. The village is home to more than 70 fish sauce making households. Each year, this village produces more than 2 million litres of the condiment. With help from Phu Yen’s Department of Industry and Trade, the Tan Lap fish sauce brand name has come to life.

Other than getting each household a brand name, Phu Yen has also developed a collective brand name for its fish sauce. The Phu Yen fish sauce brand is now produced by 33 businesses and processing facilities and they have to meet sufficient input requirements and hygiene standards.

By building a brand name for its fish sauce, Phu Yen is aiming to get its products to a broader range of consumers.-VNA