Bangkok (VNA) - Thailand's major retail groups are launching their most ambitious Lunar New Year campaigns, bolstered by the government's latest Easy e-Receipt 2.0 tax incentive scheme.
The initiative, which runs from January 16 to February 28, allows shoppers to claim tax deductions of up to 50,000 THB (1,437 USD) on their purchases.
The Central Group has announced its largest-ever Lunar New Year investment of over 500 million THB. The initiative coincides with the 50th anniversary of Thailand-China diplomatic relations and UNESCO's recognition of Lunar New Year celebrations.
Nattakit Tangpoonsinthana, Chief Marketing Officer at Central Pattana, highlighted the campaign's centrepiece: a spectacular Cultural Immersion lantern festival featuring 20,000 lanterns across 38 shopping centres.
He expressed his belief that this will stimulate first-quarter spending, generating more than 15 billion THB for the Central Group, with foot traffic expected to rise by 25-30% above normal levels.
Not to be outdone, The Mall Group has invested 200 million THB in its Joy Luck Love Lunar New Year 2025 campaign.
Voralak Tulaphorn, Chief Marketing Officer, revealed that the initiative includes eight major highlights, including a pioneering glow-dragon dance competition featuring over 2,000 participants across 20 teams.
The campaign introduces unique attractions such as the Temple of the Green Dragon God replica at The Mall Life Store Ngamwongwan and exclusive dining experiences.
The retail sector's aggressive marketing campaigns align with positive economic forecasts. The University of the Thai Chamber of Commerce's Center for Economic and Business Forecasting projects 3% economic growth in 2025, with the services sector expected to expand by 4%.
This coordinated effort between government stimulus and retail marketing campaigns marks an ambitious start to 2025, as Thailand's retail sector positions itself for strong first-quarter performance amidst improving economic conditions./.
