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Thailand aims for 65bn USD in tourism revenue in 2014

Thailand expects to receive more than 164 million domestic and foreign tourists next year, generating a record-breaking 2 trillion THB (about 65 billion USD) in revenue, according to the Tourism Authority of Thailand (TAT).
Thailand expects to receive more than 164 million domestic andforeign tourists next year, generating a record-breaking 2 trillion THB(about 65 billion USD) in revenue, according to the Tourism Authority ofThailand (TAT).

In its Marketing Action Plan for2014, TAT said it has set a target of 28.01 million internationaltourist arrivals in the year, with an estimated foreign exchange revenueof 1.326 trillion THB (43 billion USD), up 13 percent over 2013.

For the domestic market, the goal was set at 136.8 million trips,generating estimated 700 billion THB (22 billion USD), up 9 percent fromthis year.

Thailand’s marketing strategies in thefuture will focus on raising awareness of Thailand as a “QualityDestination” with a broad diversity of experiences, and balancing thesource markets.-VNA
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