Thailand: mooncake sales fall due to COVID-19
Mooncake sales in Thailand are expected to shrink by about 16 percent this year, the Kasikorn Research Centre said.
Mooncake sales in Thailand are expected to shrink by about 16 percent this year. (Photo: centrepoint.com)Bangkok (VNA) – Mooncake sales in Thailand are expected to shrink by about 16 percent this year, the Kasikorn Research Centre said.
The centre estimated mooncake sales this year at about 800 million THB (25.3 million USD), down by 15.8 percent from last year.
It explained that the COVID-19 pandemic heavily affected purchasing power and would reduce the number of visitors to the Mooncake Festival on October 1 and the overall sales of mooncakes.
The impact would be serious for the producers who conventionally sold expensive mooncakes to tourists. Those who had regular customers and sold affordable mooncakes should be less affected, the centre said.
Mooncake producers would still participate in the Mooncake Festival to maintain their brand awareness and customer base while waiting for economic recovery.
Weak purchasing power and fierce competition were their major challenges, the research centre said./.
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