Bangkok (VNA) - The Tourism Authority of Thailand (TAT) on June 4 announced its product update and marketing strategy this year to create high-value experiences rooted in culture, wellness and sustainability, thereby benefiting both visitors and local communities.
Announcing at the annual major tourism trade fair, known as Thailand Travel Mart Plus or TTM+, TAT Deputy Governor for Marketing Communications Nithee Seeprae noted that the strategy will introduce a wide range of immersive tourism products to encourage longer stays and deeper cultural engagement.
In line with the Amazing Thailand Grand Tourism and Sports Year 2025, Nithee said the Thai Government has introduced new measures to enhance the visitor experience, including relaxed alcohol regulations and a streamlined online arrival card.
The product update highlights a strong focus on wellness tourism, particularly experiences inspired by Lanna's heritage. Visitors are invited to engage all five senses through traditional treatments like Tok Sen massage, herbal aroma therapies, and locally sourced wellness cuisine that reflects regional identity.
Together with local herbal culinary, he said Thailand will better demonstrate foreign tourists with its great resources of cultural, sustainable and green destinations./.
Thailand launches 400-million-USD tourism stimulus package
The stimulus package not only focuses on tourism projects but also includes improvements to infrastructure at tourist attractions.
