Society

Thue Thien Hue steps up tourism promotion

The People’s Committee of Thua Thien-Hue, together with the International Labor Organisation (ILO), launched a conference on destination management on September 25, in a bid to promote the local tourism industry and attract more holiday-makers to the area.

The People’s Committee of Thua Thien-Hue, together with theInternational Labor Organisation (ILO), launched a conference ondestination management on September 25, in a bid to promote the localtourism industry and attract more holiday-makers to the area.

Participantsincluded representatives from local authorities, travel agencies,hospitality businesses, universities and vocational training centres.

Speaking at the event, ILO expert Randy Durband explainedthe destination value chain, concepts of responsible tourism andtechniques to promote the value of local tourism products.

Thedelegates also discussed issues specific to rural tourism, such asquality control, safety of tourists, and measures to protect localcultures.

Chairman of Thua Thien-Hue’s Department of Culture,Sports and Tourism, Phan Tien Dung, acknowledged the importance ofdestination management in developing the tourism sector, and said itrequired close cooperation between State authorities and tourismbusinesses.

The conference provided the opportunity for localtourism experts to assess the quality of tourism services in the areaand develop measures to keep up with tourists’ demands.

Theprovince is accelerating tourism promotion activities, such as invitingfamtrip groups from Japan, the Republic of Korea and Thailand toresearch the province’s tourism potential in particular and Vietnam’scentral region in general, and launching roadshows in Ho Chi Minh cityand Hanoi.

Thua Thien Hue targets to welcome 2.8-3 million visitors this year.-VNA

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