Top 10 most welcoming cities in Vietnam voted by global travelers

These destinations are not only rich in landscapes, culture and culinary experience but also voted by millions of travellers worldwide as the most welcoming places in Vietnam for 2022.

Hanoi (VNA) – Vietnam's tourism sector officially entered the recovery stage after a long hiatus caused by the COVID-19 pandemic. Acknowledging an increase in demand of search for destinations, US-based online travel booking platform Booking.com announced the 10 most welcoming cities in Vietnam for this year.

The list was based on more than 232 million verified reviews made on its website.

1. Hoi An

As an ancient city that sits along Thu Bon River, Hoi An of Quang Nam province impresses travellers with its unique architectural ensemble that features iconic yellow houses and rich traditional heritage, Booking.com wrote.

Top 10 most welcoming cities in Vietnam voted by global travelers ảnh 1Hoi An Ancient Town (Photo: VietnamPlus)

The 400-year-old city is best discovered by foot as it has plenty of stores selling from silk dresses and suits, leather goods, to quirky souvenirs.

Traffic and pollution are almost entirely absent in this city which offers travelers a one-of-a-kind leisure and relaxation experience, it said.

Hoi An is also the only destination in Vietnam to break into the list of 10 most welcoming cities on Earth endorsed by global travellers of Booking.com.

2. Phong Nha

With phenomenal natural beauty and kind local people, Phong Nha in Quang Binh province deserves its rightful place in travelers’ hearts as the second most welcoming city in Vietnam. The combination of breathtaking colossal caves, colourful limestone stalactites, and rich forest jungles create a gradient-like painting impression that is sure to captivate tourists.

Top 10 most welcoming cities in Vietnam voted by global travelers ảnh 2The tranquil beauty in Phong Nha (Photo: VNA)

When it comes to joining sightseeing tours along the Son River, enjoy the endless views of peaceful landscapes while being taken around by enthusiastic and hospitable boat men.

3. Ninh Binh

Ninh Binh rose to international fame after being featured as a picturesque setting of the Hollywood blockbuster film “Kong: Skull Island”. Apart from its striking limestone karsts, lush green paddy fields and historic monuments, this destination will offer travelers a great opportunity to peek into the rustic rural life while being welcomed by good-natured locals.

Top 10 most welcoming cities in Vietnam voted by global travelers ảnh 3An aerial view of part of the Trang An Landscape Complex in Ninh Binh province (Photo: VietnamPlus)

One of the best ways to experience amazing hidden spots and tasty signature dishes is to get recommendations from the locals who are more than willing to give helpful insider tips.

4. Hue

Hue, the famed ancient capital located in Thua Thien-Hue province in central Vietnam, is well known as a poetic and romantic city. Owing to its rich heritage, this destination represents a land of cultural quintessence and exquisite traditions that will appeal to any history lover.

The relaxed pace of the city will also provide a pleasant escape from the hustle and bustle of daily life, while its gastronomic scene, which features imperial cuisine and mouthwatering street food, will prove to be a treat to the senses.

5. Mui Ne

It’s easy to lose track of time in Mui Ne (Binh Thuan province) with a handful of leisure activities and high-adrenaline experiences amidst an incredible setting of stunning pristine beaches, golden sand dunes and countless luxury resorts.

Top 10 most welcoming cities in Vietnam voted by global travelers ảnh 4A beautiful beach in Binh Thuan province (Photo: VietnamPlus)

With ideal conditions for sand sliding, windsurfing, kite-flying and kayaking, adventure lovers can enjoy a fun-filled day no matter what activity they choose to experience. Alternatively, travelers can simply spend a lazy afternoon by the pool or feast on fresh seafood in one of the restaurants at Mui Ne’s beautiful coastlines with the sound of the sea in the background.

6. Tuy Hoa

The climate of Phu Yen province is excellent all year round, so travelers can visit at any time of the year without having to worry about the weather. Tuy Hoa city will be loved by beach lovers due to its gorgeous shorelines and, unlike the crowded beaches of Nha Trang and Mui Ne, beaches in this city have a peaceful and laid-back atmosphere.

Discovering the cultural and historical stories, as well as admiring the architecture of the Champa people, is also an interesting experience that tourists should try.

7. Mai Chau

For those looking for a calm destination rich in nature and culture that’s free from bustling urban noises, Mai Chau (Hoa Binh province) is an ideal getaway.

Top 10 most welcoming cities in Vietnam voted by global travelers ảnh 5Rice fields in Mai Chau (Photo: VietnamPlus)

Just a three-hour drive from Hanoi, the idyllic district of Mai Chau offers travelers unforgettable experiences such as cycling through beautiful rice fields, visiting minority villages, and enjoying traditional dances and music performed by local ethnic groups. The hospitality of the locals and its casual atmosphere are the main charms of this destination.

8. Dong Hoi

Thanks to the discovery of the world’s largest caves in Quang Binh province – Son Doong, Dong Hoi is no longer a destination that flies under the radar. Exploring the magnificent Son Doong cave and capturing one of the most iconic and “magical” moments when the sun shines through the cave sinkhole is guaranteed to be an astonishing experience in Dong Hoi.

Top 10 most welcoming cities in Vietnam voted by global travelers ảnh 6The beauty inside Son Doong Cave (Photo: VietnamPlus)

If you are seeking for more relaxing activities, Booking.com suggests having a leisurely stroll along the banks of the romantic Nhat Le River to hear the waves lapping against the shore while admiring the fiery sunset.

9. Sa Pa

With no shortage of gorgeous landscapes, Sa Pa (Lao Cai province), dubbed as the “Gateway To Heaven”, is one of the unique destinations every traveler should visit for a refreshing escape into the clouds. What attracts thousands of travelers are Sa Pa’s magnificent views from Fansipan Mountain, picturesque ethnic villages, and spectacular rice terraces.

Top 10 most welcoming cities in Vietnam voted by global travelers ảnh 7An aerial view of Muong Hoa village (Photo: VietnamPlus)

Other than that, the warm nature and unique local lifestyles impresses travelers around the world with this cool-weathered destination.

10. Con Dao

A journey to the tourist paradise, Con Dao (Ba Ria-Vung Tau) is the ideal choice for those who want to discover the endless beauty of one of the most charming and mysterious islands in the country.

Top 10 most welcoming cities in Vietnam voted by global travelers ảnh 8The pristine beauty of Con Dao (Photo: VietnamPlus)

What draws travelers are the untouched natural landscapes blessed with stunning beaches and rich coral reefs, the tranquility of the place, and the cultural and historical imprints found all over the island./.

VNA

See more

Traditional dragon procession held on the river in Ninh Binh. (Photo: VNA)

Cultural heritage drives sustainable tourism growth in Ninh Binh

In the first two months of 2026, Ninh Binh welcomed over 5.4 million visitors, up 9.9% year-on-year, generating nearly 5.84 trillion VND (221 million USD) in tourism revenue, up 15.9%. During the 2026 Lunar New Year holiday alone, the province received 2.38 million visitors, an 81.4% increase from the previous year, ranking second nationwide.

Outstanding individuals and firms honoured at VITM 2026 (Photo: VNA)

Outstanding individuals, firms honoured at Vietnam International Travel Mart 2026

In 2025, Vietnam’s tourism sector recorded its highest-ever number of visitors, welcoming more than 21.5 million international arrivals, up more than 20% from 2024, and serving over 135.5 million domestic travellers. Tourism revenue also surpassed 1 quadrillion VND (nearly 38 billion USD). The sector has become a bright spot of the economy, with Vietnam ranking among the world’s fastest-growing tourism destinations.

The Ba Trieu Temple in Thanh Hoa province (Photo: VNA)

Thanh Hoa taps digital transformation to boost heritage tourism

With 28 nationally-recognised intangible cultural heritage elements, Thanh Hoa province has prioritised integrating conservation with tourism development. Digital transformation, in particular, is seen as a crucial bridge connecting tradition with innovation, helping heritage sites become more accessible and engaging.

Pristine white-sand beach on Cu Lao Cham Island, Da Nang city, is a magnet for visitors. (Photo: VNA)

Vietnam – a safe destination amid global uncertainties

Despite global tourism headwinds linked to geopolitical conflicts, transport disruptions and surging travel expenses, Vietnam’s tourism sector has sustained strong growth, underscoring the destination’s resilience and rising international profile.

A border guard at the Mong Cai International Border Gate processes exit procedures for passengers at the Bac Luan 1 border gate in Quang Ninh province. (Photo: VNA)

Vietnam, China promote AI application in cross-border tourism cooperation

During the programme, participants will attend intensive courses delivered by AI technology experts, China–ASEAN policy researchers, and tourism specialists. The curriculum focuses on the application of big data in tourism policy planning, the development of cross-border tourism products, and the building of joint tourism brands.

The sea area off the southern coast of Phu Quoc Island. (Photo: VNA)

UK newspaper praises Phu Quoc’s unspoilt charm amid tourism boom

Phu Quoc is positioned as a compelling alternative – even a potential rival to Phuket – for travellers seeking authenticity in Southeast Asia. Its appeal lies not only in scenic beauty and fresh seafood, but also in the harmonious coexistence of modern tourism and enduring local culture.

At an elevation of 1,700 metres above sea level, the summit of Pu Luong is increasingly emerging as an ideal destination for trekking - a form of adventure tourism that combines hiking with nature exploration and physical as well as mental endurance. (Photo: VNA)

Vietnam eyes becoming region’s leading tourism destination

Vietnam has in recent years undergone a notable transformation in its tourism development strategy, placing a strong emphasis on nature-based and eco-tourism. This shift is not merely aligned with global trends, but represents a necessary step towards safeguarding valuable natural resources, while appealing to a growing segment of environmentally conscious travellers.

Foreign tourists in a photo with local residents. (Photo: VNA)

Vietnam serves 6.76 million foreign arrivals in Q1

China and the Republic of Korea (RoK) continued to lead as Vietnam’s largest source markets in the quarter, with 1.4 million and 1.3 million visitors respectively, accounting for around 40% of total arrivals.

Cua Viet beach is a magnet for both locals and visitors during holidays. (Photo: VNA)

Quang Tri seeks to unlock potential of marine tourism’s “golden triangle”

Cua Tung, Cua Viet and Con Co special zone are identified as three key destinations of marine tourism, and to transform this “tourism triangle” into premium and peaceful resorts, a new strategy is needed to enhance attractiveness to high-end travellers seeking private spaces as the strength of these places lies in their pristine and tranquil beauty.

A corner of the Phu Quy special zone in Lam Dong province (Photo: VNA)

Phu Quy moves to unlock potential as premier marine tourism hotspot

Under a resolution of the provincial Party Congress for the 2025–2030 term, the locality prioritises spatial planning of the marine economy, focusing on emerging sea-based industries linked with environmental protection and national defence. Located 56 nautical miles offshore, Phu Quy is a central pillar of this vision.

Khanh Hoa province pioneers green, sustainable tourism

Khanh Hoa province pioneers green, sustainable tourism

With its comprehensive transport infrastructure, world-class bays, and a diverse tourism ecosystem, Khanh Hoa is regarded as one of Vietnam’s leading coastal tourism hubs. To rise into the ranks of top destinations in the region and globally, the central province is working to complete strategic infrastructure while attracting investment to develop in-depth and high-end tourism products.