Hue accelerates shift toward green, low-plastic tourism models

Over the past three years, Hue tourism authorities have strengthened communication and advocacy for plastic waste reduction through 10 training sessions with 690 participants, “Coffee Talk” events, professional Zalo groups, and direct engagement with businesses. As a result, 102 enterprises and business households have signed commitments to reduce plastics, and 12 hotels have pioneered plastic-reduction practices.

A view of the talkshow within the conference in Hue on December 12 to review and discuss strategic orientations for the 2023-2025 roadmap to reduce plastic waste in the local tourism sector. (Photo: VNA)
A view of the talkshow within the conference in Hue on December 12 to review and discuss strategic orientations for the 2023-2025 roadmap to reduce plastic waste in the local tourism sector. (Photo: VNA)

Hue (VNA) - A conference was held in the central city of Hue on December 12 to review and discuss strategic orientations for the 2023–2025 roadmap to reduce plastic waste in Hue’s tourism sector.

The initiative aims to strengthen Hue’s image not only as a distinctive cultural and historical destination, but also as an environmentally friendly and low-plastic city.

According to Duong Thi Thu Truyen, Deputy Director of the Hue Department of Tourism, awareness and responsibility for environmental protection among businesses, accommodation establishments, tourist sites and visitors have improved significantly in recent years. Communication campaigns, advocacy efforts, commitments to plastic reduction, and compliance monitoring have been carried out regularly. Notably, Hue was recognised as the ASEAN Clean Tourist City in 2024 by the ASEAN Tourism Forum.

Hue will increase communications to raise awareness across the tourism sector, while encouraging and supporting businesses to adopt green, environmentally friendly tourism models. The industry will strengthen cooperation with organisations and localities in waste management and the rollout of sustainable and low-plastic tourism models, contributing to the goal of transforming Hue into a “green – clean – bright” destination that develops tourism responsibly.

The Department of Tourism will continue to play a core role in driving plastic-reduction initiatives throughout the sector, working closely with relevant agencies, international projects, enterprises, training institutions, and local communities to scale up effective models. Efforts will also focus on communication, training, and finalising mechanisms and policies to incentivise green tourism, alongside maintaining monitoring and evaluation systems to ensure substantive and sustainable results.

Over the past three years, Hue tourism authorities have strengthened communication and advocacy for plastic waste reduction through 10 training sessions with 690 participants, “Coffee Talk” events, professional Zalo groups, and direct engagement with businesses. As a result, 102 enterprises and business households have signed commitments to reduce plastics, and 12 hotels have pioneered plastic-reduction practices.

hue-reduces-plastics.jpg
A range of proactive measures implemented recently have helped reduce plastic waste in Hue city. (Photo: bvhttdl.gov.vn)

To move towards “no SUP” (single-use plastic) tours and destinations, the tourism sector has partnered with the project “Hue – A Plastic Smart Urban Centre in Central Vietnam” to provide specialised training for travel firms and develop a standard operating procedure (SOP) for plastic reduction. Five companies are now operating low-plastic tours, in addition to two pilot tours introduced under the project. Four community-based tourist sites - Thuy Bieu, Dam Chuon, Thanh Toan Tile-roofed Bridge, and Ngu My Thanh-Con Toc - have implemented plastic-reduction models, engaging 165 trainees and 41 local businesses.

Public communication has been widely amplified through reports, articles, and broadcasts. Hue’s plastic-reduction model has been recognised in publications by Plastic Smart City, WWF, and academic institutions. Several new initiatives have also been introduced, including 12 rest stops equipped with free drinking water dispensers, plastic-free restaurants, glass-bottle circularity programmes, plastic-reduction education models, and a green location search function on the Hue-S app, all contributing to the advancement of sustainable tourism./.

VNA

See more

The Trang An Scenic Landscape Complex is a major attraction for visitors to Ninh Binh. (Photo: VNA)

Vietnam tourism accelerates green transition to power 2026 growth

Looking ahead to 2026, the tourism sector targets about 25 million international arrivals, 150 million domestic holidaymakers and total revenue of around 1.12 quadrillion VND (approximately 43 billion USD), reflecting its ambition to develop tourism into a spearhead economic sector in line with the Government's goals.

Fireworks illuminate the Han River during the 2025 Da Nang International Fireworks Festival. (Photo: VNA)

Da Nang announces theme of signature international fireworks festival

The Da Nang International Fireworks Festival 2026 will feature two Vietnamese teams and eight international teams from China, Italy, Germany, Portugal, France, Japan, Macao (China) and Australia. Four of these teams will be participating in the festival for the first time, promising fresh highlights and surprises.

Built in 1895, the stone church has been carefully restored and preserved in its original state, and remains an iconic symbol of the misty town of Sa Pa. (Photo: VNA)

Sa Pa listed fastest-growing destination in Asia: Agoda

Based on Agoda’s comparison of accommodation bookings between January-November last year and the same period in 2024, Sapa climbed 15 places in the rankings of Asia’s top 100 destinations, making it the fastest-growing destination in the region.

Tourists visit the Dien Bien Phu Victory Monument, which was built to commemorate the 50th anniversary of the Dien Bien Phu Victory. (Photo: VNA)

Positive signal for Dien Bien’s tourism sector in 2026

Tourism in the north-western province of Dien Bien is showing clear signs of revival in the opening days of 2026, reflecting efforts to realise the resolution of the 15th Provincial Party Congress, which identifies tourism as a spearhead economic sector.

Tourists enjoy exploring Ho Chi Minh City by Vespa. (Photo: VNA)

Ho Chi Minh City tourism pivots to quality-driven growth

Tourism development is being steered towards a multi-product, multi-space model that closely links the city centre with riverside, coastal and ecological forest areas, within the broader vision of a post-merger mega-city.

Foreign tourists in Vinh Long. The Mekong Delta locality welcomed nearly 9.5 million visitors in 2025, with a total revenue of 8 trillion VND. (Photo: VNA)

Vinh Long tourism gears up for breakthrough in New Year

The Mekong Delta locality has enhanced tourism promotion activities with an emphasis on sustainability and eco-friendliness, steadily building the brand of Vinh Long as a safe, hospitable, and high-quality destination.

In Dong Van, the beauty of karst formations formed hundreds of millions of years ago remains the soul of the journey. (Photo: VNA)

Dong Van transforms advantages into smart tourism

Dong Van is opening a new journey, where each scan by visitors is not only a marker on their travel map but also a stream of live data helping the highland region step into the era of smart tourism.

Quang Ninh province welcomes first foreign visitors on the occasion of the New Year holiday. (Photo: baoquangninh.vn)

Quang Ninh sees tourism surge during New Year holiday

From December 31, 2025 to January 2, 2026, Quang Ninh welcomed around 530,000 visitors, including 44,400 foreign tourists. The number of overnight guests was estimated at 158,000, while total tourism revenue reached approximately 1.28 trillion VND (over 48.55 million USD).