Government leader attends Ban Flower Festival 2026 in Dien Bien province

Themed “Hoa Ban – Khat vong Dien Bien,” the festival was a highlight of the Dien Bien Culture and Tourism Week running from March 6 – 12. The annual event celebrated the beauty of the iconic Ban flower and promoted the culture, history and tourism potential of the Northwestern region.

A view of the opening ceremony of the Ban Flower (Bauhinia) Festival 2026 in Dien Bien province on March 8 evening. (Photo: VNA)
A view of the opening ceremony of the Ban Flower (Bauhinia) Festival 2026 in Dien Bien province on March 8 evening. (Photo: VNA)

Dien Bien (VNA) - Prime Minister Pham Minh Chinh attended the opening ceremony of the Ban Flower (Bauhinia) Festival 2026 in Dien Bien province on March 8 evening, during which he urged the locality to turn tourism into a key driver of growth for both the province and the wider Northwestern region.

Themed “Hoa Ban – Khat vong Dien Bien,” the festival was a highlight of the Dien Bien Culture and Tourism Week running from March 6 – 12. The annual event celebrated the beauty of the iconic Ban flower and promoted the culture, history and tourism potential of the Northwestern region.

In his remarks at the event, PM Chinh stressed that the festival served as both a distinctive cultural and tourism event of Dien Bien and a venue to celebrate and connect the rich cultural heritage of ethnic groups in the Northwest, highlighting the unity in diversity of 54 ethnic groups.

Dien Bien, he noted, is a land where history, culture and nature converge. It is best known for the historic Dien Bien Phu Victory in 1954 – a landmark event described as “resounding across the five continents and shaking the globe,” marking a turning point in Vietnam’s struggle for independence.

PM Chinh stated that Dien Bien embodies the essence of the Northwestern region and stands as an enduring symbol of Vietnam’s revolutionary heroism. Marked by the historic Dien Bien Phu Victory, this land of majestic nature has become a powerful testament to the nation’s will for independence, aspiration for freedom and the strength of great national solidarity.

vnanet-11.jpg
PM Pham Minh Chinh speaks at the opening ceremony of the Ban Flower (Bauhinia) Festival 2026 in Dien Bien province on March 8 evening. (Photo: VNA)

He highlighted that more than seven decades after the Dien Bien Phu campaign, its spirit of determination and national unity continues to inspire new generations. The legacy of the historic victory remains a powerful source of motivation for the province to pursue development and prosperity.

In recent years, Dien Bien has made notable progress, with steady economic growth, improved infrastructure, stronger defence and external relations, and rising living standards for local people. The province has prioritised preserving ethnic cultural identities and promoting tourism through distinctive events, notably the annual Hoa Ban Festival.

He stressed that 2026 is a particularly significant year as Vietnam begins implementing the Resolution of the 14th National Party Congress and other major policy directions, including targets for double-digit economic growth. Dien Bien, like other localities, must intensify efforts, maintain determination and act decisively to achieve these goals.

The PM urged ministries and agencies to coordinate closely to support Dien Bien’s socio-economic development, particularly through groundbreaking policies to mobilise resources, improve infrastructure, preserve heritage and promote sustainable tourism. He also called for greater efforts to attract businesses and investors to support Dien Bien and the Northwestern region in general.

He hoped that a united Dien Bien will achieve rapid and sustainable development while preserving its cultural identity, and emerge as a key centre for socio-economic development and a distinctive destination for culture, history and tourism.

Ban flower has become a symbol of this historic land. Each blooming season brings renewed vitality to Dien Bien, ushering in festive activities that connect people, culture and tourism. Inspired by this, the Ban Flower Festival becomes a distinctive cultural and tourism event for the locality and the Northwestern region every spring.

With the theme focusing on honouring ethnic cultural identity and the historical spirit of Dien Bien Phu, this festival aims to further promote the province’s cultural values, tourism resources and unique local products to domestic and international visitors.

This year’s festival features a wide range of activities, including a large-scale opening art performance using modern stage technology, a vibrant street carnival, a traditional folk music and dance festival, traditional sports, cultural exhibitions and an OCOP rural products market.

Secretary of the provincial Party Committee Tran Tien Dung said the festival offers a platform to honour the cultural identity of ethnic groups and introduce Dien Bien to more visitors. The province aims to develop the Ban Flower Festival into a signature tourism brand, helping to unlock its tourism potential and promote sustainable development, he added./.

VNA

See more

At Noi Bai International Airport in Hanoi (Photo: VNA)

Air travel demand holds steady during Hung Kings, April 30-May 1 holidays

Despite volatility in aviation fuel prices triggered by tensions in the Middle East, flexible Government policies, particularly measures by the Ministry of Construction to cut fuel-related taxes, fees and infrastructure costs, helped maintain stable operations across the sector. As a result, no broad ticket shortages emerged.

A representative of Anex Tour Vietnam presents a conical hat to the first passengers arriving in Da Nang from Vladivostok. (Photo: VNA)

Da Nang welcomes first flight from Vladivostok

According to the plan, the programme will run from April 16 to October 23, connecting eight cities across Russia, the CIS, and Belarus with Da Nang. The total number of visitors is expected to reach approximately 25,500, with a maximum frequency of 36 flights per month, equivalent to around 4,800 passengers monthly.

Visitors explore and experience the cultural space of Lo Lo Chai village in Lung Cu commune, Tuyen Quang province. (Photo: qdnd.vn)

Administrative expansion unlocks new momentum for tourism development

Nguyen Thi Hoai, Deputy Director of the Department of Culture, Sports and Tourism of Tuyen Quang, said the expansion of administrative boundaries has opened up new development space for the province, with key tourism products including cultural-historical tourism, ethnic cultural experiences, community-based tourism linked to scenic sites, spiritual tourism, and other distinctive experiential offerings.

At Thung Nham ecological tourism site in Ninh Binh province. (Photo: VNA)

Vietnam’s tourism defies fuel price shock with record Q1 “hat-trick”

According to data released by the National Statistics Office, foreign arrivals in March reached nearly 2.1 million, up 1.3% year-on-year. In total, Vietnam welcomed an estimated 6.76 million foreign tourists in the first quarter, a more than 12% jump from the same period in 2025 and the highest Q1 figure ever recorded.

Visitors scan QR codes at Km0 Ha Giang to access tourism information. (Photo: VNA)

Technology powers tourism growth in mountainous province

Last year, Tuyen Quang welcomed over 3.9 million visitors, and is aiming to attract around 4.1 million arrivals, including around 600,000 foreigners, this year. Tourism continues to be identified as a key economic sector, with development oriented toward sustainability, green growth, and enhanced competitiveness through digitalisation.

Tourists enjoy a rickshaw tour of Hoi An Ancient Town, Da Nang city. (Photo: VNA)

ITE HCMC 2026 to promote Vietnam’s tourism on global map

With its large scale, the ITE HCMC 2026 aims to promote tourism cooperation between Vietnam and priority markets such as Northeast Asia, Western Europe, North America, Southeast Asia, and Oceania while also boosting visitor arrivals from the Indian market

The organisers of VITM 2026 honour sponsors. ( Photo: VNA)

VITM 2026 boosts tourism demand ahead of peak season

According to the organisers, around 4,500 representatives from Vietnamese and international tourism enterprises attended the event, generating more than 25,000 business meetings and partnership exchanges. Approximately 15,000 discounted tours and travel products were offered to visitors.

Traditional dragon procession held on the river in Ninh Binh. (Photo: VNA)

Cultural heritage drives sustainable tourism growth in Ninh Binh

In the first two months of 2026, Ninh Binh welcomed over 5.4 million visitors, up 9.9% year-on-year, generating nearly 5.84 trillion VND (221 million USD) in tourism revenue, up 15.9%. During the 2026 Lunar New Year holiday alone, the province received 2.38 million visitors, an 81.4% increase from the previous year, ranking second nationwide.

Outstanding individuals and firms honoured at VITM 2026 (Photo: VNA)

Outstanding individuals, firms honoured at Vietnam International Travel Mart 2026

In 2025, Vietnam’s tourism sector recorded its highest-ever number of visitors, welcoming more than 21.5 million international arrivals, up more than 20% from 2024, and serving over 135.5 million domestic travellers. Tourism revenue also surpassed 1 quadrillion VND (nearly 38 billion USD). The sector has become a bright spot of the economy, with Vietnam ranking among the world’s fastest-growing tourism destinations.

The Ba Trieu Temple in Thanh Hoa province (Photo: VNA)

Thanh Hoa taps digital transformation to boost heritage tourism

With 28 nationally-recognised intangible cultural heritage elements, Thanh Hoa province has prioritised integrating conservation with tourism development. Digital transformation, in particular, is seen as a crucial bridge connecting tradition with innovation, helping heritage sites become more accessible and engaging.