Hanoi welcomes over 3.18 million visitors in February

International arrivals to Hanoi in February reached approximately 680,800 in February, marking a 16.2% increase compared to the same month in 2025, while domestic visitors totaled around 2.5 million, up 32.3%. Total tourism revenue was estimated at 12.39 trillion VND (476 million USD), a rise of 24.8%.

Hanoi offers free admission to 17 scenic and historical relic sites and cultural landmarks from February 20 to 22, 2026, triggering a surge in visitor numbers. (Photo: VNA)

Hanoi (VNA) - Tourism in Hanoi posted robust growth in February, welcoming an estimated 3.18 million visitors, up 28.5% year-on-year.

According to the municipal Department of Tourism, international arrivals reached approximately 680,800 in February, marking a 16.2% increase compared to the same month in 2025, while domestic visitors totaled around 2.5 million, up 32.3%. Total tourism revenue was estimated at 12.39 trillion VND (476 million USD), a rise of 24.8%.

The capital is now home to 3,761 accommodation establishments offering 71,256 rooms. Average hotel occupancy in February was estimated at 63.6%, up 1.3 percentage points year-on-year, reflecting sustained demand, particularly during the early-year festival season.

Hanoi currently has 61 tourism service facilities certified as meeting established standards, including 27 dining venues, 23 shopping outlets, nine entertainment sites and two healthcare providers. These facilities are contributing to improved service quality and a more diversified visitor experience.

Digital transformation has emerged as a key driver of growth. The city has partnered with Foody to launch the “Hanoi Digital Culinary Tourism Map,” which is expected to be integrated with the iHanoi application. It has also stepped up cooperation with messaging app Zalo to enhance communications, promotion and visitor support services, and eyed collaboration with tech unicorn VNPay in tourism-related payment solutions.

Director of the Hanoi Department of Tourism Dang Huong Giang said the sector will pilot new products, including agricultural and rural experiential tourism in Bat Trang commune and a night tourism offering at the Special National Relic site of Soc Temple.

The capital city is also finalising dossiers seeking national tourism area status for Ba Vi Tourism Site, Huong Son Scenic and Relic Complex, and the Hoan Kiem Lake–Old Quarter area. In parallel, Hanoi is drafting a communications strategy for 2026–2030 aligned with Vietnam’s long-term national branding strategy through 2045./.

VNA