Da Nang, Phu Quoc help Vietnam establish position as Asia's premier "multi-generational destination" in 2026

According to the renowned news agency CNA, along with data from Expedia and Skyscanner, Vietnam is emerging as a new bright spot in Asia, with Da Nang and Phu Quoc serving as the two leading forces shaping the concept of a "destination for all generations."

Ba Na Hills remains an iconic retreat, offering flawless and unforgettable moments for every generation of the family. (Photo: Sun Group)
Ba Na Hills remains an iconic retreat, offering flawless and unforgettable moments for every generation of the family. (Photo: Sun Group)

Hanoi (VNA) – Moving beyond mere "check-in" trips, 2026 is witnessing the powerful rise of the multi-generational vacation trend – where a getaway is no longer just for a couple or a young family, but a shared journey for grandparents, parents, and children.

According to the renowned news agency CNA, along with data from Expedia and Skyscanner, Vietnam is emerging as a new bright spot in Asia, with Da Nang and Phu Quoc serving as the two leading forces shaping the concept of a "destination for all generations."

Da Nang: Perfect middle ground for three generations

Da Nang is experiencing double-digit growth in the central region, a surge CNA attributes to its seamless, all-encompassing travel ecosystem. It is one of the rare cities that can effortlessly satisfy three different generations on the exact same itinerary.

“Grandparents get their fix of history and heritage architecture, parents their cafes, spas and shopping jaunts, and kids? Enough sandy beaches and theme parks to exhaust them by dinner.” CNA noted

The ultimate showcase of this versatility is Sun World Ba Na Hills. Far more than a standard theme park, it acts as an entire "universe of experiences" perched atop Nui Chua. A breathtaking cable car ride through the clouds transports guests to a realm where classic European architecture meets wild, mountainous landscapes. Grandparents can find peace wandering the spiritual grounds of Linh Ung Pagoda; parents can stroll through romantic, French-inspired plazas; and kids or teens can burn off energy at the indoor Fantasy Park or on the thrilling alpine coasters.

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Vibrant street performances remain a crowd favourite, bringing families together at Sun World Ba Na Hills. (Photo: Sun Group)

This "all-in-one" model doesn't just streamline travel plans; it also removes the physical strain that often complicates large family trips. With every need catered to in a single, cohesive space, quality time isn't lost to exhausting commutes or fragmented scheduling.

Phu Quoc: A symphony of experiences from dawn to dusk

While Da Nang appeals to large families through perfect balance, Phu Quoc wins them over with a relentless, thrilling energy. Boasting a staggering 184% surge in 2026 search interest on Skyscanner, the "Pearl Island" has cemented itself as one of the most vibrant destinations in the Asia-Pacific.

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Riding the world’s longest three-rope cable car is an absolute must-do for any family visiting Phu Quoc. (Photo: Sun Group)

A typical itinerary kicks off on the record-breaking three-rope cable car, sweeping visitors across the ocean to Sun World Hon Thom. While the younger crowd dives into the water park and lively beach sports, the older generation can kick back, soaking in the turquoise waters and pristine air of the southern islands.

As the afternoon winds down, the mood softens at Sunset Town. Framed by Mediterranean-style architecture, the Kiss Bridge transforms into a stunning focal point of light and romance - a place where the whole family can stroll and capture memories against a blazing sunset.

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With its signature double nightly fireworks, Phu Quoc guarantees spectacular, emotion-filled evenings for everyone. (Photo: Sun Group)

But it’s after dark that Phu Quoc truly shines. Multimedia spectacles like Kiss of the Sea or Symphony of the Sea, paired with two fireworks shows every single night, turn the night sky into a visual masterpiece. Instead of splintering off into separate activities, the whole family can gather around a dinner table, look up at the stars, and share a magnificent moment. It’s exactly this kind of collective memory that gives family travel its lasting value.

The rise of Da Nang and Phu Quoc on the 2026 global tourism map isn’t just a byproduct of stellar infrastructure or surging search metrics. It reflects a deeply human-centric approach to hospitality. As the multi-generational travel wave sweeps the globe, these two destinations are redefining the Asian resort experience. Here, true luxury isn’t measured by high-end amenities alone, but by the rare ability to forge shared memories across generations. And in 2026, that is the ultimate travel luxury./.

VNA

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Hanoi offers free admission to 17 scenic and historical relic sites and cultural landmarks from February 20 to 22, 2026, triggering a surge in visitor numbers. (Photo: VNA)

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International tourists take a cyclo tour around Hoan Kiem Lake in Hanoi. (Photo: VNA)

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Spectacular fireworks over Kiss Bridge in Phu Quoc Special Zone of An Giang province. (Photo: VNA)

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With just a smartphone, travellers can search for and book a variety of travel services for their journey. (Photo: VNA)

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International tourists at Phu Quoc International Airport in An Giang province. (Photo: VNA)

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International visitors experience the traditional new year calligraphy activity (Photo: VNA)

Tet tourism season sees strong nationwide growth

The holiday from February 14–22 saw tourism activities flourish not only in major cities but also across many localities nationwide. Average room occupancy at accommodation facilities reached up to 60%, with several destinations posting notably high rates, including Phu Quoc at around 95%, Sa Pa at 90–95%, and Da Lat and Phan Thiet at 80–90%.

Visitors explore a calligraphy writing space in Thuan Hoa ward, Hue city, during the Lunar New Year 2026. (Photo: VNA)

Tourism flourishes during Tet, welcoming 14 million visitors

During the nine-day Lunar New Year (Tet) holiday, Vietnam's tourism sector served an estimated 14 million visitors, up 12% year-on-year, according to the Vietnam National Authority of Tourism (VNAT) under the Ministry of Culture, Sports and Tourism.

Hanoi is estimated to welcome about 1.34 million travellers during the nine-day Lunar New Year (Tet) holiday from February 14–22. (Photo: VNA)

Hanoi serves 1.34 million tourists during Tet holiday

This strong growth underscores Hanoi’s robust tourism appeal from the start of the new year. The structure of international source markets continued to expand, with key markets, including China, the Republic of Korea (RoK), India, France, the UK, the US, Germany and the Philippines.