US-ASEAN Business Council helps Cambodia diversify tourism products hinh anh 1Visitors to the Angkor Wat temple complex in Cambodia (Photo: VNA)

Phnom Penh (VNA) – The US-ASEAN Business Council will help Cambodia in managing its tourism sector, diversifying and developing tourism products through investment projects.

The statement was made by Michael W. Michalak, Vice President of the Council at his meeting with Cambodian Tourism Minister Thong Khon on the sidelines of the ASEAN Tourism Forum recently held in Brunei, according to Rasmey Kampuchea (Light of Cambodia) newspaper.

The help aims to promote the implementation of tourism standards of ASEAN and Cambodia within the multilateral and ASEAN cooperation frameworks, according to Michalak.

In addition, the US-ASEAN Business Council intends to support professional capacity enhancement and human resources development for the country’s tourism sector, thereby helping improve locals’ livelihoods and reduce poverty via projects on community-based tourism development and public-private-partnership cooperation.

According to the Tourism Ministry, the number of international tourist arrivals to Cambodia was estimated at 6.6 million in 2019. In the previous year, the country welcomed 6.2 foreign visitors./.