US's planned imposition of heavy tariffs on Vietnamese goods: navigating challenges, seizing opportunities

However, along with the negative aspects of high US tariffs, there are positive opportunities for Vietnamese businesses if they are able to capitalise on the advantages of the signed free trade agreements, promote value chain upgrades, and leverage the opportunities to replace Chinese goods exported to the US.

Export activities at Cai Mep - Thi Vai port cluster, Phu My township, Ba Ria - Vung Tau province. (Photo: VNA)
Export activities at Cai Mep - Thi Vai port cluster, Phu My township, Ba Ria - Vung Tau province. (Photo: VNA)

Hanoi (VNA) – The US's planned imposition of heavy tariffs on Vietnamese goods presents formidable challenges for key industries while creating opportunities for enterprises to adapt and explore alternative markets, according to insiders.

With the US announcing a 10% basic import tax and reciprocal duties of up to 46% on Vietnamese goods, numerous industries including wooden furniture, textiles and garments, footwear, electronics, and seafood face severe impacts. However, many Vietnamese products are exempt from the duties, prompting businesses and industries to conduct detailed research and develop appropriate solutions.

According to Director of DMH freight forwarding joint stock company Dang Minh Hieu, the tariffs could reduce price competitiveness as increased import taxes make Vietnamese products more expensive in the US, making them less attractive compared to US domestic goods or imports from countries with preferential tariffs like Mexico and Canada. He anticipated that businesses may lose market shares if they fail to adjust their business strategies.

High tariff rates also narrow profit margins. If businesses absorb the tax increase rather than passing it on to customers, profits will decrease, especially in industries with low profit margins such as textiles and footwear. Highly-taxed items like steel, aluminum, electronics, and wooden products also create a higher level of risk for businesses. If Vietnam ships a significant volume of the products, those enterprises will put under great pressure, Hieu explained.

However, along with the negative aspects of high US tariffs, there are positive opportunities for Vietnamese businesses if they are able to capitalise on the advantages of the signed free trade agreements, promote value chain upgrades, and leverage the opportunities to replace Chinese goods exported to the US.

Specifically, if the US increases tariffs on Chinese goods, Vietnamese businesses could benefit from order shifts in industries like electronics and wood products. Exports to the US can still increase despite high tariffs. Hieu said that the duty pressure also forces forces businesses to improve quality and shift to higher-value products to offset costs.

Besides, by utilising preferential treatment from such free trade pacts as the EU – Vietnam Free Trade Agreement and the Comprehensive and Progressive Agreement for Trans-Pacific Partnership, firms could reduce dependence on the US market.

He suggested enterprises optimise costs by applying advanced technologies and automation or find cheaper raw materials within FTA blocs, such as textile materials from ASEAN. Businesses need to leverage the "Made in Vietnam" mechanism to avoid trade defence duties by proving that goods have clear origin and are not re-exported Chinese products.

Sharing the same viewpoint, Chairman of the Vietnam National Textile and Garment Group (Vinatex) Le Tien Truong held that Vietnamese businesses need to stay calm and proactive in preparing solutions in response to the tariff policy on textile exports. Vietnam will need to increase the purchase of US products to create a better position when negotiating tariffs.

Increased tariff rates could potentially reduce aggregate demand in the short term, resulting in fewer orders than expected, Truong added.

Regarding the high US tariffs, CEO of May 10 Corporation Nguyen Thi Phuong Thao recommended the Government to provide more support for textile and garment companies through tax and customs policies.

She also shared that with 60% of its total exports shipped to the US, the company began diversifying both markets and supply chains to reduce dependence on the US and China. Various cost-saving measures have been implemented while investments in technology have been made to boost productivity and competitiveness.

The corporation is also focusing on the domestic market to balance trade portfolios and keeping close tabs on material sourcing and policy developments to work out rational production and business strategies, she added./.

VNA

See more

Participants at the business dialogue in Italian city of Genoa (Photo: VNA)

Italy's Liguria region eyes stronger economic cooperation with Vietnam

An Asia-Vietnam business dialogue in Italian city of Genoa featured expert insights into regional trade dynamics, real-world business case studies, and analysis of Vietnam’s fast-evolving key sectors — from manufacturing to technological innovation — amid shifting global trends.

Dao Viet Anh, Head of the International Relations Department at the Vietnam Trade Promotion Agency, speaks at the conference. (Photo: VNA)

Vietnam, China enhance business connectivity

In the first quarter of 2025, bilateral trade between Vietnam and China reached 51.2 billion USD, up 17.5% year-on-year, with expectations for continued growth throughout the year.

The article titled "Vietnam opens the 'steel door' in trade relations with the US", published on April 11 (Photo: VNA)

Latin American media hail Vietnam’s breakthrough in US trade talks

According to the Latin American outlet, the most outstanding achievement in the recent intensive negotiation days was Vietnam’s special task force convincing the US side to agree to begin negotiations on a bilateral trade agreement, an issue Washington had previously avoided on numerous occasions.

Vietnamese Ambassador to Brazil Bui Van Nghi meets with Samo Tosatti, Director of International Relations of São Paulo State. (Photo: VNA)

Vietnam, Brazil promote cooperation potential

During his visit from April 7-10, the Ambassador held meetings with the Government of Sao Paulo State, the Federation of Industries of the State of Sao Paulo (FIESP), and Friboi -a subsidiary of the JBS Group- to explore opportunities to further strengthen bilateral trade and investment, with a focus on Sao Paulo.

VinFast hands over more than 12,100 EVs in March 2025. (Photo: Vinfast)

Vinfast delivers 12,100 EVs in March, leads Vietnam market

March marked the official launch of pre-orders for VinFast’s Green mini EV series, distributed via GSM and authorised dealerships nationwide. Within just 72 hours, GSM received an impressive 45,813 pre-orders for the Minio Green, Herio Green, Nerio Green, and Limo Green models, setting a new domestic market record.

Members of the Vietnam Automobile Manufacturers’ Association (VAMA) report robust sales of 31,750 units in March. (Photo: VNA)

Vietnam’s auto sales hit high gear, surge 47% in March

One standout trend was the sharp rise in completely built-up (CBU) imports, which saw sales climb 60% to 16,863 units. Meanwhile, domestically assembled vehicles also posted a gain of 35%, with 14,887 units delivered to customers.