Moscow (VNA) – A seminar aimed at exploring cooperation opportunities between Vietnam and Russia in the digital era was held on December 23 at the Hanoi – Moscow multifunctional commercial centre in Moscow.
The event was organised with the support of the Vietnamese Embassy in Russia and the Vietnam Trade Office in Russia. It was jointly convened by the Vietnam Advertising Association (VAA), through the International Cultural and Commercial Centre (ICC), a VAA member, in coordination with the Vietnam – Russia Friendship Association and the Association of Vietnamese Businesses in Russia.
Speaking at the event, VAA President Nguyen Truong Son said the seminar aimed to help Vietnamese enterprises better understand market information, consumer preferences and market access experience in Russia in the context of the digital era, through Vietnamese representative agencies and businesses already active in the country. Based on these insights, the VAA will define concrete directions and promote business linkages to boost economic cooperation and trade with Russia through product promotion and trade facilitation activities.
He noted that the VAA has successfully implemented a number of programmes to promote Vietnam’s key products on e-commerce platforms in markets such as China and India. He expressed his hope that Vietnam’s strong export items would increasingly penetrate the Russian market in the coming time via e-commerce platforms currently being developed by the association.
At the seminar, Trade Counsellor and Head of the Vietnam Trade Office in Russia Duong Hoang Minh reviewed the sound economic and trade cooperation between Vietnam and Russia in recent years. He said that Party General Secretary To Lam’s visit to Russia in May created fresh momentum for bilateral relations, including cooperation in areas such as nuclear energy, digital transformation and renewable energy.
Regarding Russia’s market demand, Minh said food products including processed agricultural goods, seafood, coffee, rice, cashew nuts, essential consumer goods and traceable green products remain highly sought after by Russian consumers. However, amid rapid digital transformation, these products are facing increasingly intense competition, requiring Vietnamese businesses to be more proactive in market exploration, marketing strategies and product innovation.
Representatives of Vietnamese enterprises visiting Russia shared their perspectives, describing the country not merely as a consumption market but as a long-term strategic partner for Vietnam’s consumer goods development and exports. Cultural cooperation, they said, serves as a vital bridge to foster trust and mutual understanding, paving the way for deeper economic ties.
Meanwhile, representatives of Vietnamese businesses operating in Russia affirmed their readiness to support new entrants by helping develop high-quality products, stabilise supply sources, meet market standards and build sustainable distribution systems, ranging from traditional retail channels to supermarket chains and e-commerce platforms./.
