Agoda’s Family Travel Trend survey 2022 found that 61% of travelers fromSingapore and Taiwan (China) and 59% from Vietnam are mostlikely to take at least one trip with the immediate family.
People from the Philippines, Indonesia and Malaysia are most likely to plan twoor more family jaunts in the coming year.
Agoda’s survey said that four out of five travelers will take a vacationwith their immediate family in the next 12 months and, while travelling withfriends proves more popular than travelling with extended family, still morethan half, about 52%, are keen to catch up with relatives during theirvacation.
“The more the merrier for holidays seems to be the message across SoutheastAsia, India and beyond this year as Asia finally reopens for travel. The AgodaFamily Travel Survey shows people really want to enjoy the company of friendsor extended family on their vacations with more than 80% of travelersplanning to travel with immediate family and 52% opting to travel with otherrelatives too,” explained Enric Casals, regional vice president, Southeast Asia,Oceania and India, Agoda.
When it comes to travelling with families or in a group, travelers worldwideare seeking more value for their trips with budget hotels, Agodahome vacation rentals and inclusive resorts cited as the top three grouptravel preferences.
“Family travelers often have more complex requirements when choosing theirholiday accommodation. Often they need more space, perhaps with cooking facilitiesas offered by Agoda Homes, or services such as babysitting, kids clubs,extra beds or interconnecting rooms offered by family-friendlyhotels. Being able to search on one platform, like Agoda, foraccommodation, flights, ground transportation and fun filled activities at thedestination takes away a lot of the hassle of travel planning, meaning there ismore time to relax and enjoy spending time with loved ones,” Enric Casalscontinued.
Agoda also found that despite travel optimism and growth outpacingpre-COVID levels, 77% of travelers globally indicate some concern aboutinternational borders closing again while they are overseas. Travelers from themost recently opened markets, including the Republic of Korea and Japan, aremost concerned, in comparison to those from markets that quickly removed borderrestrictions, such as the US, Australia and India./.