City tops Global Shopper Index for affordability

HCM City ranked first in the affordability category of the Globe Shopper Index, published by the Swiss shopping tourism company Global Blue.
HCM City ranked first in the affordability category of the GlobeShopper Index, published by the Swiss shopping tourism company GlobalBlue.

Vietnam’s largest city scored particularly well forhotels, restaurants and bars. It also scored above average for the costof global shopper’s favourite items, such as clothing, watches andelectrical goods.

Global Blue’s expanded GlobalShopper Index added 25 Asia-Pacific cities to the existing 33 Europeancities, ranking them on the experience they provide to internationaltravel shoppers.

The rankings are based on fivecategories covering shops, affordability, convenience, hotels andtransport and culture and climate.

Global Bluedeveloped the Globe Shopper Index in partnership with the EconomistIntelligence Unit as an essential planning tool for all internationaltravel shoppers searching for their next shopping destination in Europeand Asia-Pacific.

Overall, HCM City came in 19th in the Globe Shopper Index, a few points behind Osaka , Japan andahead of Busan, the Republic of Korea.

Hong Kong topped the Index as the most attractive city for international travel shoppers in Asia-Pacific.

HCM City fell in the rankings because of the limited number of cultural and sporting events in the city.

A lack of large malls means that only a limited range of international brands are available to global shoppers in the city.

Global Blue is the expert on foreign travellers’ shopping and spendingand makes retail transactions between merchants and their foreigncustomers easier and more rewarding for every-one.

TheGlobal Shopper City Index – Asia -Pacific measures theattractiveness of 25 major Asia-Pacific cities for international travelshopping.-VNA

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