Da Nang’s tourism revenue surges over 30 percent hinh anh 1My Khe beach in the central coastal city of Da Nang. (Source: danangtravels)

The central coastal city of Da Nang raked in 10.2 trillion VND (453.86 million USD) from tourism services in the first nine months of this year, a year-on-year increase of 30.2 percent.

The city welcomed over 3.7 million tourists in the period, shooting up 23.6 percent from last year’s figure.

Da Nang was listed among the top 10 most attractive destinations in Asia in 2013 and 2014 by readers of Smart Travel Asia, a leading regional online travel magazine. It also took the top spot in the online travel review site TripAdvisor’s “Destinations on the Rise in 2015” awards, and ranked sixth of the 10 most improved cities globally in 2015 by Canada’s Richest magazine.

Under the city’s tourism development orientations through 2020, the city will continue promoting its image in traditional markets such as Western Europe, Northern America and Eastern Europe while expanding to others in Middle Eastern countries and India.

The city expects to welcome more visitors from Hanoi, Hai Phong, Quang Ninh and Ho Chi Minh City, along with Mekong Delta and Central Highland localities.

It is now home to 74 investment projects in tourism and services worth 8.042 million USD. Of the total, 17 are foreign-invested projects with a total capital of 1.45 million USD and the remaining 57 are domestically invested with a total sum of 6.592 million USD.

This year, the city hopes to greet more than 4.43 million vacationers and earn 11.8 trillion VND (540 million USD).-VNA