11 Vietnamese brands listed in the annual Asia’s Top 1,000 Brands survey (Source: Nielsen) Hanoi (VNA) – The appearance of 11 Vietnamese brands in the list of Asia’stop 1,000 this year has demonstrated domestic firms’ increasing awareness aboutbuilding and affirming their own brands.
TheVietnamese brands listed in the annual Asia’s Top 1,000 Brands survey include VietjetAir (at 595th place), Viettel (596th), Petrolimex (616th),Vinamilk (621st), Hao Hao (636th), Chin-su (668th),Trung Nguyen (693rd), Vietnam Airlines (716th), Mobifone(736th), Vietcombank (811st) and P/S (905th).
Amidstthe fierce competition and the flood of foreign goods in Vietnam, local consumershave more chances to compare and select products. Therefore, the rankingreflects the successful efforts of Vietnamese businesses in promoting theirbrands in both domestic and foreign markets.
However,it is noteworthy that the above mentioned brands have been listed in therankings for many times, while many more popular made-in-Vietnam products stillfail to make the list.
BuiHuy Son, head of the Trade Promotion Department under the Ministry of Industryand Trade, said building brands is still a new concept in Vietnam as comparedwith other economies in Europe or North America.
Headded that despite changes in awareness, local firms’ capacity for branddevelopment remains limited.
TheNational Brand Programme will continue its support for businesses in producing goodsof national standards, participating in national trade promotion programmes, accessingmarket information and joining training courses on brand development and tradepromotion skills, he said.
Accordingto Nielsen, Asian brands are getting stronger and can stay abreast of global nameslike Samsung, Apple and Nestle.
TheTop 1,000 Brands ranking is based on a comprehensive study of consumer brandperception conducted by Nielsen on behalf of Campaign Asia with 13 years ofhistorical ranking trend, and for 13 Asia Pacific markets, all combined withinsights, analysis and thought leadership on the key factors which build andsustain a successful brand.
Conductedfrom March 6-17 this year, the survey explored consumer attitudes in 13 marketsof Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, thePhilippines, Singapore, the Republic of Korea, Taiwan and Vietnam.
Thestudy encompasses 17 major categories which are alcohol, financial services,automotive, retail, restaurants, food, beverage, consumer electronics, computerhardware, computer software, digital experience, courier services, ecommerce,media and telecommunications, sports, transportation, leisure, household andpersonal care and 79 sub-categories.-VNA
TheVietnamese brands listed in the annual Asia’s Top 1,000 Brands survey include VietjetAir (at 595th place), Viettel (596th), Petrolimex (616th),Vinamilk (621st), Hao Hao (636th), Chin-su (668th),Trung Nguyen (693rd), Vietnam Airlines (716th), Mobifone(736th), Vietcombank (811st) and P/S (905th).
Amidstthe fierce competition and the flood of foreign goods in Vietnam, local consumershave more chances to compare and select products. Therefore, the rankingreflects the successful efforts of Vietnamese businesses in promoting theirbrands in both domestic and foreign markets.
However,it is noteworthy that the above mentioned brands have been listed in therankings for many times, while many more popular made-in-Vietnam products stillfail to make the list.
BuiHuy Son, head of the Trade Promotion Department under the Ministry of Industryand Trade, said building brands is still a new concept in Vietnam as comparedwith other economies in Europe or North America.
Headded that despite changes in awareness, local firms’ capacity for branddevelopment remains limited.
TheNational Brand Programme will continue its support for businesses in producing goodsof national standards, participating in national trade promotion programmes, accessingmarket information and joining training courses on brand development and tradepromotion skills, he said.
Accordingto Nielsen, Asian brands are getting stronger and can stay abreast of global nameslike Samsung, Apple and Nestle.
TheTop 1,000 Brands ranking is based on a comprehensive study of consumer brandperception conducted by Nielsen on behalf of Campaign Asia with 13 years ofhistorical ranking trend, and for 13 Asia Pacific markets, all combined withinsights, analysis and thought leadership on the key factors which build andsustain a successful brand.
Conductedfrom March 6-17 this year, the survey explored consumer attitudes in 13 marketsof Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, thePhilippines, Singapore, the Republic of Korea, Taiwan and Vietnam.
Thestudy encompasses 17 major categories which are alcohol, financial services,automotive, retail, restaurants, food, beverage, consumer electronics, computerhardware, computer software, digital experience, courier services, ecommerce,media and telecommunications, sports, transportation, leisure, household andpersonal care and 79 sub-categories.-VNA
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