Companies operating in the electronics industry have tremendousopportunities to carve out their own specific niche in the globalmarketplace and thrive, said economists at a seminar in Ho Chi Minh Cityon July 30, radio The Voice of Vietnam (VOV) reported.
“Fiveyears after making the decision to open its retail market in line withWorld Trade Organization (WTO) commitments, the electronics industry isfinally seeing light at the end of the tunnel, said Pham Ngoc Hung, ViceChairman of HCM City Union of Business Associations (HUBA).
Theincreased economic prospects for global integration are brought about byfree trade agreements under negotiation, most particularly theTrans-Pacific Partnership (TPP), he shared.
Vietnamese companies,especially electrical and electronics firms, should not take anythingfor granted, however, and should make every effort to meet or exceedinternational standards for technical safety, and certificate of origin(C/O), he said.
Echoing Hung’s view, Stanley Ong, Assistant VicePresident at TUV SUD ASEAN added that many countries around the globeare actively turning to more environmentally friendly sustainabledevelopment, and Vietnamese companies should seize the opportunity toplay a global leadership role in the development.
“Theelectronics sector should invest heavily in research and development toensure their products comply with the strictest of internationalstandards applying the latest in scientific and technologicaladvancements,” Ong said.
Finally yet most importantly, Vietnameseelectronics firms should fully develop a marketing strategy touting theenvironmentally friendly attributes of their products and certificateof origin (C/O), specifically targeting stimulating exports to thedemanding markets, Ong said.
Economists at the seminar were ingeneral agreement that such a marketing strategy would help electronicsfirms increase their product value, improve competition and win consumertrust along with instilling confidence in the quality Made-in-Vietnambrand in the global marketplace.-VNA
“Fiveyears after making the decision to open its retail market in line withWorld Trade Organization (WTO) commitments, the electronics industry isfinally seeing light at the end of the tunnel, said Pham Ngoc Hung, ViceChairman of HCM City Union of Business Associations (HUBA).
Theincreased economic prospects for global integration are brought about byfree trade agreements under negotiation, most particularly theTrans-Pacific Partnership (TPP), he shared.
Vietnamese companies,especially electrical and electronics firms, should not take anythingfor granted, however, and should make every effort to meet or exceedinternational standards for technical safety, and certificate of origin(C/O), he said.
Echoing Hung’s view, Stanley Ong, Assistant VicePresident at TUV SUD ASEAN added that many countries around the globeare actively turning to more environmentally friendly sustainabledevelopment, and Vietnamese companies should seize the opportunity toplay a global leadership role in the development.
“Theelectronics sector should invest heavily in research and development toensure their products comply with the strictest of internationalstandards applying the latest in scientific and technologicaladvancements,” Ong said.
Finally yet most importantly, Vietnameseelectronics firms should fully develop a marketing strategy touting theenvironmentally friendly attributes of their products and certificateof origin (C/O), specifically targeting stimulating exports to thedemanding markets, Ong said.
Economists at the seminar were ingeneral agreement that such a marketing strategy would help electronicsfirms increase their product value, improve competition and win consumertrust along with instilling confidence in the quality Made-in-Vietnambrand in the global marketplace.-VNA
