The US public relations firm Edelman plans to penetrate the Vietnamese market and expand its investment in the country’s communications sector by buying up shares of AVC, a leading communications company.

President and CEO of Edelman Richard Edelman pointed out that Vietnam has an abundance of potential in the communications, advertising and brand marketing fields. He added that he is keen for his company to invest heavily in these areas, particularly in food stuffs and consumer goods.

Edelman is a world leader in the public relations sector with 4,000 employees based in 60 offices across the world. Its customers include many global giants such as Unilever, HP, Microsoft, GE and J&J./.