Jewellery maker PNJ signs deal with Walt Disney to use its images
HCM City (VNS/VNA) - Phu Nhuan Jewelry JSC has announced a tie-up with Walt Disney, one of the
world’s largest media and entertainment companies, which gives it the right to
use that company’s images.
Pham Thi My Hanh, a member of the board of directors at
PNJ, said it took more than two years to meet all of Walt Disney’s conditions
and finalise the contract.
Hanh said:
“While there are many counterfeits in the market, PNJ’s investment in image
copyright represents a strong voice in respecting and complying with
international intellectual property...Collaboration
with Disney … enhances PNJ’s brand name domestically and internationally.”
Akshat Srivastava, regional lead, the Walt
Disney Company Southeast Asia, said:
“We work with best-in-class local brands, like PNJ, to bring Disney stories and
characters to life through locally relevant and appealing products for our
fans.”
“Today we are happy to announce the
two-year collaboration with PNJ, to create a series of beautiful jewellery
collections inspired by beloved stories and characters from Mickey &
Friends, Disney Princess and Frozen.”
At the event, PNJ announced the launch of
160 samples of “Find your magic” collection, a Disney-PNJ brand.
“With PNJ’s expertise and vast local
knowledge of consumers’ tastes and preferences, we have no doubt that Disney
fans will enjoy these products,” said Srivastava.
It said cooperation with global giants
such as Swarovski and Walt Disney [would enable it to] expand its influence in
the international market.
PNJ has the biggest factory in Southeast
Asia, excellent creative and design teams and 360 stores across Vietnam./.