A customer purchasing OCOP products at an event in An Giang province (Photo:VNA) This information was heard at a forum on promoting effectiveconnection between supply and demand organised by the MoIT’s Vietnam Instituteof Strategy and Policy for Industry and Trade (VIOIT) in Hanoi on November 23.
In a situation where the world was facing many changes, promotingthe connection between supply and demand was not only a way to promote economicdevelopment but also a necessary direction to build a strong economy, meetingmarket needs and ensuring sustainable prosperity for the future, said VIOIT DeputyDirector Vu Quang Hung.
The connection between supply and demand helped optimise resourcesand encourage innovation and product development, as well as create cooperationopportunities and enhance competition, he added.
In recent years, in order to connect products with provinces andcities nationwide, the MoIT has organised conferences to connect supply anddemand with provinces and cities and support businesses.
Through conferences, businesses interact, exchange and learn fromexperience; from small and fragmented production activities, through tradingactivities, connecting supply and demand has contributed to businessesgradually shifting to new approaches to the market.
“These activities help businesses on awareness of how to createbrands and packaging, how to grasp consumer tastes and trends, build brands forbusiness and products, especially improving product quality to gain a footholdand compete in the market,” said Doan Manh Truong, a representative from theMoIT’s Agency for Regional Industry and Trade (ARIT).
The ministry has coordinated with provincial departments ofindustry and trade to successfully organise 28 typical rural industrial goodsexhibitions at regional and national levels in the 2013-2022 period.
Each exhibition has about 350 - 450 standard booths and onaverage the participation of about 155 - 200 rural industrial enterprises.
The ministry has effectively implemented the project to promoteVietnamese enterprises to participate directly in foreign goods networks. Ithas organised Vietnam Weeks in countries around the world, such as France,Thailand, Japan since last year.
It organised the 2023 International Goods Supply Chain Connectionevent with 1,000 trade connections between 200 reputable Vietnamese exportenterprises, mainly agricultural, forestry, and fishery export enterprises, andconnected with 150 foreign purchasing and distribution delegations.
Besides the results achieved, the connection between manufacturersand distributors also has difficulties, said Truong. Bringing products to largedistributors such as supermarkets still faces certain obstacles, especially forsmall manufacturing establishments.
Labour shortage still caused difficulties for businesses,especially trained workers. Vocational training for workers had not met thedevelopment needs of businesses, he said.
Some businesses have had to narrow their production and businessscale and have difficulty in implementing investment schedules in productionexpansion projects.
Counterfeit goods and poor quality goods are still mixed in themarket. The management of price listing and selling at listed prices is mainlycarried out in supermarkets, while in markets, the situation of listing pricesbut not selling at listed prices is still common.
The organisation of Vietnamese goods markets in residential areasis only aimed at sales purposes, but has not yet created a strong impact on the"Vietnamese people prioritise using Vietnamese goods" campaign.
Consumers are greatly affected by advertising through electronicand cross-border electronic platforms, causing confusion for businesses andconsumers about product quality and brand, causing loss of trust andendangering the health of consumers.
To promote activities connecting the supply and demand of goodsand develop markets to promote the strengths of the provinces, creatingopportunities for socio-economic development, the ARIT proposed Statemanagement agencies innovate and promote trade promotion; consult and supportbusinesses and production facilities in branding, packaging, brand development,product promotion, combined with the development trend of e-commerce.
The agency also recommended the promotion for the role of bridge,introduction, and co-operation in production and consumption of productsbetween commercial enterprises and producers; introduction of products andgoods to participate in the supply chain of distributors, shopping centres,supermarkets, and convenience stores nationwide.
It also proposed management agencies study to change the form oforganisation to connect supply and demand, in which the conference to connectsupply and demand should have consulting content to support businesses inmarket development and brand building.
State management agencies must also strengthen market management,have plans to manage prices of essential goods, regularly inspect and controlthe market to avoid shortages and price fever, promptly detect and handle actsof smuggling, production and trading of counterfeit goods, commercial fraud,speculation, price increases, and illegal profiteering that destabilise themarket./.
VNA
