Businesses should also prepare measures to grab opportunities and copewith challenges posed by new generation free trade agreements (FTAs),trade experts recommended at a workshop on May 20 in the northernprovince of Hai Phong.
Participants heard about the current situation and development trend of e-commerce in Asia and Vietnam in particular.
They were told that Vietnam could sign a number of bilateral andmultilateral free trade agreements with foreign partners in 2015,including the Trans-Pacific Partnership (TPP) agreement, the trade pactsbetween Vietnam and EU; Vietnam and the Republic Korea; Vietnamand the Customs Union of Belarus, Kazakhstan and Russia .
The low tariff regulated in the deals is expected to help the country to expand trade relations with overseas partners.
Nguyen Van Thoan, a representative from the Vietnam Chamber ofCommerce and Industry (VCCI), said sales from e-commerce transactionsbetween businesses and customers in Vietnam topped 2.97 billion USD in2014.
E-commerce is expected to become an importanttool to develop SMEs since it helps connect local businesses withpartners and customers around-the-clock and around the world, whilecutting marketing costs.
To grab this opportunity, businesses should build and develop their own online brand names.
According to Nguyen Van Hoc, Director of the southern branch of PA,one of Vietnam’s leading domain registration and web hosting companies,the selection of the domain name is the first step to build an onlinebrand name successfully.-VNA