Tay Ninh (VNA) – Tay Ninh is positioning itself as a key tourist destination in the Southeast region, leveraging its abundant natural beauty, rich spiritual heritage, and strategic location connecting Ho Chi Minh City, neighbouring provinces and Cambodia.
These advantages are not only boosting the region's tourism appeal but also creating opportunities for complementary service development. Among these, investment in accommodation infrastructure is considered the key driver for elevating Tay Ninh’s tourism sector.
Accelerating investment in accommodation infrastructure
With its picturesque landscapes and rich cultural heritage, Tay Ninh is emerging as a promising tourism hotspot in Vietnam. From the majestic Ba Den Mountain, known as the "roof of Southern Vietnam", with its sacred temples, to the serene Dau Tieng Lake and the imposing Cao Dai Holy See, each landmark carries a distinct allure, attracting tourists from across the globe. To harness these assets and elevate its brand, the province has identified boosting accommodation infrastructure as a key strategy.
Recently, Tay Ninh has seen the rise of high-quality, large-scale accommodations that are significantly enhancing the local tourism profile. The Vinpearl Hotel Tay Ninh, a 5-star property in the heart of Tan Ninh ward, is a prime example, offering convenient access to major attractions.
In addition, hotels such as Victory, Sunrise, and a number of mid-range establishments have earned recognition for their reliable service and central locations, catering to both business travellers and short-term tourists. Furthermore, homestays and farmstays around the foothills of Ba Den Mountain and the shores of Dau Tieng Lake cater to young travellers seeking authentic cultural and natural experiences.
According to Tran Anh Minh, Director of the provincial Department of Culture, Sports, and Tourism, the province currently has 966 tourism-related accommodation establishments, including one 5-star hotel, two 3-star hotels, and 17 2-star hotels. However, given the increasing number of visitors, this capacity remains limited. In recent years, Tay Ninh has welcomed over 5 million tourists annually, especially during major festivals and large-scale sporting events.
Minh revealed that the province is actively encouraging investors to develop high-end hotels and resorts that reflect local identity, while promoting eco-friendly accommodation models. This will create a unique tourism experience and further elevate Tay Ninh’s standing on the national and regional tourism maps.
A notable new project is the Hilton Garden Inn Tay Ninh, developed by MHD Hoa Binh JSC in Tan Ninh ward. The project will feature 24 floors, including multifunctional spaces, a conference centre, retail areas, restaurants, community spaces, and 4-star hotel rooms.
Nguyen Manh Hung, Permanent Deputy Secretary of the provincial Party Committee and Chairman of the provincial People’s Council, highlighted that the project will leave a lasting impact on the province. The project is expected to receive permits by December 2025, with construction set to begin shortly thereafter.
Key enhancements for the region’s new identity
According to the Department of Culture, Sports, and Tourism, the tourism sector will collaborate with local communities to develop products that leverage regional strengths. A key focus will be surveying and improving rural tourism accommodation to meet the growing demand. The province is also prioritising the connection of rural tourism sites with major travel routes, helping to form a sustainable tourism network that will increase regional appeal.
Alongside large-scale developments, Tay Ninh is also promoting green accommodation models and community-based tourism. Some homestays near Dau Tieng Lake are adopting renewable energy and waste recycling practices, integrating agricultural experiences that attract international visitors. This aligns with the growing demand for sustainable tourism that respects both the environment and local traditions.
To extend stays and boost spending, the development of modern, diverse, and comfortable accommodations tied to local experiences will not only improve service quality but also foster sustainable tourism. This approach is essential to positioning Tay Ninh as the "new destination" on Vietnam’s tourism map. With strong support from local authorities, a dedicated business community, and the ongoing evolution of the tourism industry, Tay Ninh is poised for a dynamic, modern transformation while preserving its cultural identity.
Minh noted that the department is working closely with the local business community and the Tay Ninh Tourism Association to ensure compliance with the "civilised tourism behaviour" guidelines. To date, 20 association members have committed to upholding these standards across various sectors, including services, restaurants, retail, tour operations, and accommodation providers./.
