Thailand: COVID-19 pandemic accelerates e-money trend
Bangkok (VNA) – Electronic money (e-money) has
grown in terms of spending and top-up value, driven by consumers' financial
behaviour in the digital age and social distancing amid the COVID-19 pandemic,
local media reported.
According to the Bank of Thailand, e-money spending value
has continued to increase in the Southeast Asian nation for the past five
years. In 2020, the value was 310 billion baht (nearly 10 billion USD), rising
from 90.9 billion baht in 2016.
The value stemmed largely from non-bank companies, which
contributed 276 billion baht, or 88.3 percent, last year.
The top-up value of e-money in 2020 tallied 314 billion
baht, increasing from 91.5 billion in 2016. Last year 88 percent of the total
top-up value was from non-bank companies.
There are 30 e-money service providers licensed by the
central bank, of which 23 are non-bank companies.
Atis Ruchirawat, chairman of Credit Card Club, a unit
under the Thai Bankers' Association, said e-payment via all tools, especially
digital payment, surged during the pandemic. Thai consumers became familiar
with digital payment during the pandemic and many of them will not return to
traditional payment, he said.
During this transition, omnichannel, which covers both
offline and online, is a solution for Thais, he said.
Visa, the world's leader in digital payments, last month
unveiled its survey about consumer payment attitude in Thailand.
The survey found four out of five Thais (80 percent) have
tried going cashless. The pandemic also prompted non-users to choose contactless
payments over cash. Mobile contactless was most used among first-timers at 26
percent, followed by contactless cards (23 percent) and QR code (21 percent).
The study also showed the pandemic accelerated the pace
at which Thailand is becoming a cashless society, with payment innovation
playing an increasingly important role in people's daily lives.
Visa estimated Thailand could become a cashless society
by 2026, several years ahead of a previous projection of 2030./.