Thailand eyes yacht tourism development from European market
The Tourism Authority of Thailand (TAT) aims to increase yacht tourism from Europe, especially from landlocked Eastern European countries such as the Czech Republic, Hungary and Poland.
The Ocean Marina Yacht Club in Pattaya (Photo: www.bangkokpost.com)Bangkok (VNA) – The Tourism Authority of
Thailand (TAT) aims to increase yacht tourism from Europe, especially from
landlocked Eastern European countries such as the Czech Republic, Hungary and
Poland.
Srisuda Wanapinyosak, deputy governor of international marketing for Europe, Africa, the Middle East and the Americas at the TAT, said the agency’s office in Prague received many enquiries from Czech residents about the possibility of sailing on yachts to visit Thailand.
Travellers holding boating licences have cruised their own yachts or chartered ships to the Gulf of Thailand and the Andaman coast, where Phuket has several marinas, which receive some 1,500 yachts and cruisers each year.
The TAT is also striving for other marina tourism products, including cruisers. However, Srisuda acknowledged that Thailand needs to speed construction of dedicated ports for embarking cruise ships, which now have to dock at cargo container ports.
Eastern Europe is a major market of Thailand, with arrivals from the region growing to 523,000 visitors last year, up 9 percent from a year earlier.
Tourism receipts from the region grew by 23 percent to 36 billion baht (1.15 billion USD) in the period.
The TAT also plans to use marketing promotions to attract arrivals from emerging markets in Africa and South America that have no direct flights to Thailand.
The agency is working with leading airlines in the Middle East such as Qatar Airways and Turkish Airlines, enabling passengers to have a special stopover in Qatar and enjoy a one-day trip before or after their Thailand vacation.-VNA
Srisuda Wanapinyosak, deputy governor of international marketing for Europe, Africa, the Middle East and the Americas at the TAT, said the agency’s office in Prague received many enquiries from Czech residents about the possibility of sailing on yachts to visit Thailand.
Travellers holding boating licences have cruised their own yachts or chartered ships to the Gulf of Thailand and the Andaman coast, where Phuket has several marinas, which receive some 1,500 yachts and cruisers each year.
The TAT is also striving for other marina tourism products, including cruisers. However, Srisuda acknowledged that Thailand needs to speed construction of dedicated ports for embarking cruise ships, which now have to dock at cargo container ports.
Eastern Europe is a major market of Thailand, with arrivals from the region growing to 523,000 visitors last year, up 9 percent from a year earlier.
Tourism receipts from the region grew by 23 percent to 36 billion baht (1.15 billion USD) in the period.
The TAT also plans to use marketing promotions to attract arrivals from emerging markets in Africa and South America that have no direct flights to Thailand.
The agency is working with leading airlines in the Middle East such as Qatar Airways and Turkish Airlines, enabling passengers to have a special stopover in Qatar and enjoy a one-day trip before or after their Thailand vacation.-VNA
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